Owner: Discovery Communications
Discovery Channel gross household distribution: 96m
Animal Planet gross household distribution: 70m
TLC gross household distribution: 53m
Discovery Science gross household distribution: 34m
Discovery World gross household distribution: 22m
Website:
www.discoverycommunications.com
PROFILE
Discovery is the world’s number one non-fiction media company empowering people to explore their world and satisfy their curiosity. Across EMEA, 18 Discovery channel brands reach more than 421 million subscribers in 134 countries and territories. Discovery’s content is diverse to meet the needs of each market’s local TV landscape. In the past year, Discovery has rolled out TLC, an entertainment and lifestyle channel for women, in more than 100 countries and territories across EMEA. Other key channel brands include Animal Planet, Discovery Science and Discovery World. Discovery is increasing its reach through free-to-air channels in the UK, Germany and Italy, with a planned launch in Spain in 2012.
SERVICES
There are non-standard opportunities around key programming stunts, off-air 360 degree deals, sponsorship, digital and social networks, plus licensing and merchandising.
NON LINEAR OPPORTUNITIES
Channel and programme sponsorship, on-air and online competitions, promotions, and advertiser-funded programmes.
reach
Household Penetration
Distribution outside Europe Latin America
| 217 |
| Asia | 528 |
Web data Global (ex-LatAm)
| 1.7m |
| LatAm | 4.2m
|
Measurement and Research
Peoplemeter: 18 EMEA markets – UK, Germany, Sweden, Poland, Bulgaria and Russia. Most countries can be evaluated through one tool for a comprehensive understanding of viewers’ actual viewing habits Surveys: Single-source survey, TGI in UK, Nordics, EMS & EMS Select, C EMS, EMS Africa, Comscore, Omniture and several market intelligence sources Proprietary: Species: A User’s Guide to Young Men, Species: The planning tool, Discovery Opinions: in-house panels across several markets
contact information
Kathy Toher
International sales director, EMEA
t: +44 20 8811 4314
e: kathy_toher@discovery.com
NB All data is provided by the Media Owner
Key Advertisers
Qatar Airways, Bulgaria Tourism, Abu Dhabi Tourism Authority, Intel, India Tourism, Brazil Tourism, Hyundai, Ballantines, Singapore Airlines, Dubai Tourism Commerce & Marketing, Chevron