BBC World News
Owner: BBC
Gross household distribution: 301m
Full-time household distribution: 183m
PROFILE
The BBC attracts a weekly global audience of 225 million people to its international news services. BBC World News, the commercially-funded, international 24-hour news and information channel, produces current affairs series and documentaries alongside breaking news. It is available in more than 200 countries and territories worldwide, excluding the UK, 300 million households and 1.8 million hotel rooms. The channel’s content is also available on 134 cruise ships, 40 airlines, 23 mobile phone networks and a number of major online platforms. BBC.com complements the TV channel and offers news, sport and weather, plus new verticals, including travel, technology and culture.
SERVICES
In addition to spot placements and programme sponsorship, BBC Worldwide Advertising’s creative media unit offers bespoke, innovative solutions for both regional and global campaigns, plus ideas for online activity at BBC.com.
NON LINEAR OPPORTUNITIES
Cross-platform advertising with BBC.com, programme sponsorship, events, and news apps for mobile and tablet.
REACH
Household Penetration
Distribution outside Europe Middle East & Africa
| 34
|
North America
| 95
|
Asia-Pacific/South Asia
| 61
|
| Latin America | 11
|
Web Traffic Global (ex.UK)
| 58m
|
Measurement and Research
Surveys: EMS Other: PAX, Media Brand Values, EOLS, Business Elite Europe, BBC Global Minds (bbcglobalminds.com)
contact information
Guy Hughes-Wilson
Regional director, Western Europe
t: +44 20 8433 3418
e: guy.hughes-wilson@bbc.com
Sean O’Hara
Regional director, CEEMA
t: +44 20 8433 1018
e: sean.ohara@bbc.com
Laeticia de Belloy
Regional director, France, Benelux and Switzerland
t: +33 14 4958 406
e: laeticia.debelloy@bbc.com
John Williams
Regional director, US
t: +1 212 705 9413
e: john.williams@bbc.com
NB All data provided by the Media Owner
Key Advertisers
Rolex, Shell, DuPont, Omega, Incredible India, Indonesia Investment, Samsung, Mercedes-Benz, DHL, VisitBritain