E! Entertainment


Owner: NBC Universal

Gross distribution: 32.6m

Full-time distribution: 32.6m

Website: www.eonline.com

profile

E! has unique access to news and events from the world of entertainment and delivers its content to ‘young, upscale, brand conscious’ viewers across multiple platforms, 24 hours a day. Whether broadcasting Live From The Red Carpet or Keeping Up With The Kardashians, the channel offers insights into the entertainment industry and reaches a predominantly elusive female audience. By broadcasting via multiple feeds, E! offers localised content and advertising solutions on a pan-regional scale. 2011 saw the merger between NBC Universal and Comcast, which has led to significant growth in E! Entertainment’s reach. It recently relaunched its E! app alongside many programme-based apps.

services

E! houses a creative solutions department specialising in content creation, marketing, long and short-form programming, on-ground events, sponsorship, content syndication and ad-funded programming.

NON-LINEAR OPPORTUNITIES

E! mobile has its own dedicated app, as well as E! online.

Household Penetration

Distribution outside Europe
Region
Millions
Middle East & Africa 4.5
North America   99.1
Asia-Pacific 17.4
Latin America 30.7
Web Traffic
Region
Unique Users*
Europe 2.0m
*Monthly Figures

Measurement and Research

Peoplemeters: BARB (UK), Mediametrie (France), Auditel (Italy), AGB Nielsen (ROI), SARF (SA)
Syndicated: TGI Europa

contact information

Nigel Ponder
Executive director of ad sales
t: +44 20 7297 5059
e: nponder@nbcuni.com

All data is provided by the Media Owner


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