E! Entertainment
Owner: NBC Universal
Gross distribution: 32.6m
Full-time distribution: 32.6m
Website: www.eonline.com
profile
E! has unique access to news and events from the world of entertainment and delivers its content to ‘young, upscale, brand conscious’ viewers across multiple platforms, 24 hours a day. Whether broadcasting Live From The Red Carpet or Keeping Up With The Kardashians, the channel offers insights into the entertainment industry and reaches a predominantly elusive female audience. By broadcasting via multiple feeds, E! offers localised content and advertising solutions on a pan-regional scale. 2011 saw the merger between NBC Universal and Comcast, which has led to significant growth in E! Entertainment’s reach. It recently relaunched its E! app alongside many programme-based apps.
services
E! houses a creative solutions department specialising in content creation, marketing, long and short-form programming, on-ground events, sponsorship, content syndication and ad-funded programming.
NON-LINEAR OPPORTUNITIES
E! mobile has its own dedicated app, as well as E! online.
Household Penetration
Distribution outside Europe | Middle East & Africa | 4.5 |
| North America | 99.1 |
| Asia-Pacific | 17.4 |
| Latin America | 30.7 |
Measurement and Research
Peoplemeters: BARB (UK), Mediametrie (France), Auditel (Italy), AGB Nielsen (ROI), SARF (SA)
Syndicated: TGI Europa