JCDecaux

profile

Present in 34 European countries, JCDecaux is committed to advances in technology, new product concepts and innovative formats. The past two years has seen the rapid development of digital panels, particularly in transport, with the number of screens more than tripling. Plans to extend that further are in place for 2012. JCDecaux offers its clients a customised phone application based on image recognition technology, U-Snap, that allows advertisers to provide digital content directly to a consumer’s phone from a poster. The company also has a suite of creative optimising tools and is developing its own near-field communications-enabled panels.

markets present in

Austria, Benelux, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, Italy, Latvia, Lithuania, Montenegro, Norway, Poland, Portugal, Ireland, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, UK

flagship sites

Euston E-Motion, Stratford Sail, Cromwell Road D400 and iSite, M4 Torch in London, UK; Carré de 6 and panoramic banner in Paris, France; digital roadside billboards in Berlin, Germany; digital metro network in Milan, Italy; 107 Serrano banner, Gran Via banner and underground station domination in Madrid, and digital metro network in Barcelona, Spain.

key distribution countries