MTV
Owner: Viacom
Gross household distribution: 185.5m
Full-time household distribution: 185.5m
Website: www.mtv (35+ websites such as
.co.uk, .de, .it, .nl)
PROFILE
MTV is the world’s premier youth entertainment brand. With a global reach of more than half a billion households, it is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with content built around storytelling, music discovery and activism across TV, online and mobile. Programming includes MTV EMAs, Isle of MTV, World Stage and Push, all of which showcase live music. The channel also airs Teen Mom, 16 and Pregnant, Jersey Shore and Awkward, and has brought back the iconic Beavis and Butthead.
SERVICES
International in-house brand engagement solutions sales business, Be Viacom, represents all the TV, digital and mobile channels of Viacom International Media Networks.
NON LINEAR OPPORTUNITIES
Promotions, digital activation, branded content, brand experience, sponsorship, licensing, PR
REACH
Household Penetration
Distribution outside Europe Asia-Pacific
| 107.1
|
North America
| 270.4
|
| Latin America | 56.2
|
Web Traffic Europe
| 8.7m
|
| Global | 45.1m
|
Measurement and Research
Syndicate: Comscore, Omniture, Google Analytics, Forrester, E-marketer, Iconoculture Peoplemeters: France, Germany, Holland, Spain, Sweden, Norway, Denmark, Finland, Portugal, Belgium, Poland, Romania, Hungary, Ukraine, Greece, UK Proprietary: MTV Sticky, The Brand Engagement Project, Youthtopia, Golden Age of Youth, Circuits of Cool, MTV Media Mixers, A Beta Life, The My MTV Panel Other: Infotools, AdvantEdge (K3)
contact information
Dave Sibley
Executive vice-president, Be Viacom
t: +44 20 7478 6446
e: dave.sibley@mtvne.com
Antonio Canto
Senior vice-president, Be Viacom
t: +44 20 7478 6100
e: antonio.canto@mtvne.com
Mark Jones
Senior vice-president, Be Viacom
t: +1 212 846 7906
e: mark.jones@mtvstaff.com
Lori Suchcicki
Group account director, Be Viacom
t: +44 20 7478 6589
e: lori.suchcicki@mtvne.com
NB All data provided by the Media Owner
Key Advertisers
Adidas, Calvin Klein, Corona, Dell, Footlocker, Fox, Malta Tourism Authority, Sony Pictures International, Swatch, Volkswagen