IPG Mediabrands has announced plans to roll out its Mediabrands Society brand as a global social media and digital content agency.

Founded in 2013 in New York as Mediabrands Publishing, it claimed to help brands to act as publishers. It has now been rebranded as Mediabrands Society, and will offer a “full suite” of proprietary tools, an on-demand newsroom model, influencer marketing and advisory services.

As well as the US, the agency will have offices in Canada, Australia, Philippines, Malaysia, Mexico and the UK, with further expansion to come later this year.

Former WWE head of digital content head Rob Bernstein has been appointed as executive vice president, managing director, for Mediabrands Society in North America, and Nick Childs moves over from Initiative to take on the role of chief creative officer.

“Our promise to our clients has always been to assist them in unlocking the power of dynamic marketing”, said IPG Mediabrands global chief executive Henry Tajer. “Part of that promise requires IPG Mediabrands to always be at the forefront of the media landscape, and the evolution of Mediabrands Society into a global full-service social agency embodies this.”

Bernstein added: “Thanks to our ability to activate campaigns on the ground, create original dynamic content across platforms and execute media strategies for our clients, Mediabrands Society is a force to be reckoned with.”