IPG Mediabrands hires Valli Lakshmanan for APAC digital post | M&M Global

IPG Mediabrands hires Valli Lakshmanan for APAC digital post

IPG Mediabrands has appointed former Mobext global head Valli Lakshmanan to lead digital for its agencies across the APAC region.

Valli Lakshmanan

Lakshmanan, who most recently headed up Singapore tech start-ups Sunday and Multiply, becomes managing partner, digital integration for APAC.

Reporting to IPG Mediabrands World Markets Asia president Prashant Kumar, Lakshmanan will be responsible for driving digital innovation across the region and leading its Ingenuity e-commerce practice in APAC.

He started his career at Lowe Lintas, before taking up roles at agencies Draftfcb, Euro RSCG, Havas Worldwide and RAPP. He become global head at Havas Media digital arm Mobext in 2012.

“[Lakshmanan’s] breadth of perspective and deep conviction about the future of communication and commerce were a great fit for the agency of the future we are seeking to be for our clients. I am very excited,” said Kumar.

Lakshmanan added: “[Kumar’s] vision for the ‘agency of the future’ backed up by his ambition to achieve that, matched what I wanted to do with my career. We are living in, arguably, the most exciting era of consumption and the role allows me to explore that transformation and bring in opportunities and work with some exciting talents in the group.”

Watch IPG Mediabrands’ Prashant Kumar discussing personalisation with Malaysia Airlines senior VP head of marketing and products Dean Dacko.

No Comments Yet

Leave a Reply