Melvin Lim has been appointed as chief commercial officer for APAC at Havas Media Group, with Jacqui Lim taking over from him as CEO of Singapore operations.
Melvin Lim, who joined the company in 2011 and took on his current role in 2014, will continue as the regional lead for Havas Sports & Entertainment, as well as taking responsibility for regional business development across all brands of Havas Media Group in his new role. Prior to joining the group, he was head of marketing for DBS Consumer Bank in Singapore, with previous experience at Asia Pacific Breweries and Singtel.
“Our Singapore operations has grown from strength to strength under Melvin’s leadership and we were keen to utilise his strong business acumen at a regional level,” said Havas Media Group APAC chief executive Vishnu Mohan.
“The role of chief commercial officer is a natural fit for him given his background as a marketer, his experience with the network and his relationship with the wider global and local teams. I am confident that Melvin will be big asset to the regional team.”
Jacqui Lim joined Havas Media as managing director in 2014 after six years at ZenithOptimedia, where she most recently served as managing director of the Singapore office.
“Jacqui is a natural leader and has more than proven her credentials for taking on a bigger role,” added Mohan. “She is a new business star, a talent magnet and a strategic thinker. I have no doubt that she will lead our Singapore operations to new heights of success.”
Since the start of 2015, Havas Media Singapore has won clients including Warner Bros, Gardens by the Bay, Singtel and Changi Airport amongst others, with RECMA rating it as the number two agency in Singapore in its qualitative evaluation report.
Last month, Havas Worldwide Singapore appointed Abel Sim as head of strategy and planning.