Jan Koenig | M&M Global

Jan Koenig

jan-koenig

JAN KOENIG
JOB TITLE:
Director digital
COMPANY:
MEC
BASED:
Germany

What drives you to succeed?

It’s about finding the sweet spots between brands and buyers. We can’t go product-first any more, they won’t listen. We have to embrace people and don’t see them as consumers. They need to be touched by what we communicate. This challenge is what drives me. Today, a message can be transported in so many ways, on so many channels and in different formats. We have to get the best out of every idea.

Why are you one of the industry’s hottest young talents?

It took a while for me to realise it, but with the chances MediaCom and MEC offered me, they allowed me to develop into the direction which is quite unique. I can create 360-degree campaigns with inspiring, engaging messages, add technology and, while doing so, I’m thinking about distribution and the key assets we need. I’m not a digital guy. I’m not a creative guy. I’m not a tech-expert. I’m connecting the dots and make things fly.

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