JCDecaux’s Japan operation lands Tokyo bus shelter contract | M&M Global

JCDecaux’s Japan operation lands Tokyo bus shelter contract

MCDecaux, which is owned 85% by JCDecaux and 15% by Mitsubishi Corporation, was awarded the contract by the Bureau of Transportation of the Tokyo Metropolitan Government.

mcdecauxThe deal will last at least 15 years and is the largest bus shelter contract in Japan, covering design, installation, maintenance and operation of advertising bus shelters.

At least 400 shelters, featuring more than 800 2m² advertising panels, are due to be installed before the 2020 Olympic and Paralympic Games being hosted in the city.

The Tokyo Metropolitan Government has entered into a public-private partnership (PPP) deal with MCDecaux, which will involve efforts to enhance the urban landscape through energy-efficient advertising bus shelters.

The shelters will include universal USB charge points and UV protective glass, while for the visually impaired there will be tactile labels and voice announcements.

Around 150 of the bus shelters will offer free Wi-Fi and 32-inch digital touch screens, which will be able to provide travel information and other information and geolocation services.

JCDecaux chairman and co-CEO Jean-Charles Decaux said: “We are very proud that the Tokyo Metropolitan Government not only opted for our virtuous PPP business model, financed by advertising, but also chose MCDecaux as its partner.

“This iconic contract, a mark of recognition for our unique expertise, means that Tokyo will boast new-generation bus shelters and receive first-class service in the long term for a brighter, more accessible and smarter city as it looks ahead to hosting the 2020 Olympic and Paralympic in Tokyo.”

MCDecaux’s first contract was in Okayama in 2003 after a ban on outdoor advertising in public spaces was lifted.  MCDecaux now has a presence in 41 Japanese cities.

Outdoor advertising was banned in public spaces in Japan until 2003.

JCDecaux has landed the Tokyo contract shortly after its UK business won the TfL bush shelter contract in London, which it snapped up last year.

Matthew Chapman


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