JONAS LARBALETTE
JOB TITLE: Content strategy
COMPANY: MediaCom
BASED: Germany

Describe an occasion where you have made a decisive contribution to your own brand or your client’s business.

A personal milestone for me was the Deutsche Telekom Street Gigs event series this year, presenting the first-ever 360-degree live-streamed concert in Germany, featuring the Red Hot Chili Peppers. With our sophisticated distribution strategy, we were able to generate more than half of the total views via our 360-degree player. This way, we positioned Telekom as innovative first-mover in 360-degree live streaming, which will be crucial for their business success.

What drives you to succeed?

Working as a content strategist in a ‘Content + Connections’ agency, my greater objective is to make communications deliver true value for both the target group and our clients. I want the people out there to profit from the campaigns we’re crafting every day. There’s nothing better than a good idea that brings relevance to customers – which will thus bring business relevance to our clients again.