Time Inc chief executive Joseph Ripp, Oscar-winning movie producer Steve Golin and Daimler futurist Alexander Mankowsky lead a stellar line-up of speakers at this year’s Festival of Media Global.
The Festival will take place at the Rome Cavalieri, Italy, from 18 to 20 May, with a combination of senior advertisers, agency executives and media leaders featured on the agenda.
In a session entitled ‘The branded content company: The legacy game changer’, Time Inc boss Ripp will reflect on the huge changes that have impacted the publishing industry, how businesses can identifying challenges early and how to solve them before damage is done.
Golin, the Academy Award-winning producer of ‘Spotlight’ and ‘The Revenant’, is flying into Rome for a session called ‘Lights, camera, action, and Hollywood storytelling’. Delegates can expect a masterclass in brand storytelling in 2016, and how to maintain brand integrity and avoid dilution by choosing the right partners.
Meanwhile, in ‘The connected consumer’, Alexander Mankowsky, future studies and ideation, social scientist at Daimler AG, will tell attendees about how connectivity and future automotive technology is influencing the media and marketing landscape.
Festival of Media 2016 features an unprecedented gathering of senior leaders from the agency universe, including GroupM global president Dominic Proctor, who will offer ‘The inside track’ into managing a third of the world’s media.
Also speaking in Rome is PHD global CEO Mike Cooper, who will discuss ‘The fourth industrial revolution’ and the advance of Artificial Intelligence. Jim Elms, global chief executive of Initiative, will take part in ‘The big debate’ about transparency in the media industry, while new Carat global president Will Swayne will challenge agencies to “be better”.
On the advertiser side, the Festival will see talks by marketers including Bacardi Europe CMO Shane Hoyne, who discusses the task of ‘Reinventing a household brand’, while MasterCard global media lead Ben Jankowski and Philips senior director, global head of media, Sital Banerjee will throw light on the question ‘What do clients really want?’.
Other brand speakers on the agenda include HTC global marketing director Abbie Oguntade, Unilever vice president, global media Europe and Americas, Sarah Mansfield, Herborist general manager Subrina Liu, and Aviva global brand director Jan Gooding.
A range of publishers, broadcasters and digital media firms will offer a snapshot of the challenges facing international media owners.
Alasdair Ross, global product director at The Economist Intelligence Unit, will ask ‘What does the future hold?’, offering an insider look into the cities of the future, and what this means for media.
In ‘The Publishing Corner’, The Guardian chief revenue officer Tim Gentry and The Financial Times global sales director Dominic Good will offer their opinion on the rise of ad blockers and what come next for legacy publishers.
On the digital side, Twitter’s vice president of direct sales for Europe, Bruce Daisley, will address new and evolving trends in video, while Facebook’s head of global agency development Patrick Harris will office advice on treading the line between personal and creepy in digital campaigns.
And lots more
British ‘space tourist’ Hussain Manawer will tell delegates what they need to know about the influencers of tomorrow, and how millennial consumers are defining the future.
Evan Greene, chief marketing officer of The Grammys, will share how an iconic brand and organisation reaches consumers through digital, social and technological media using holograms and robotics to create unforgettable performances.
And Kyu C Lee, CEO of KINO33 Entertainment and the man behind global smash hit ‘Gangnam Style’ by Psy – interviewed here by M&M Global – will be joined by K-pop star Lisa for a session showing what happens when ‘East meets West.’
Click here to view the full agenda, and the many more speakers attending this year’s Festival of Media Global.