Global out-of-home (OOH) media agency Kinetic Worldwide has announced it is expanding its operations in Russia.

The agency, part of WPP’s tenthavenue group, will open in Russia on 1 August. The new office will be headed by new chief executive Ilya Cheredin, who joins from his role as sales and marketing director at Poster Group.

David Payne, chief executive of World Markets at Kinetic Worldwide, said: “This is a hugely exciting expansion for Kinetic Worldwide and we are thrilled to be bringing our unique expertise and know-how into this arena. We will be able to offer clients in Russia an enormously rich experience and we look forward to many exciting new opportunities over the coming months and years.”

Cheredin added: “I have long been impressed with Kinetic’s approach and expertise and to join the team as it launches in Russia is a fantastic opportunity. Although OOH is facing some significant challenges, we believe that Kinetic has the capabilities to utilise the great potential of the Russian market. I’m looking forward to further establishing Kinetic as the industry leader in this field.”

In December last year, the agency expanded its Kinetic Active division into China, Southeast Asia and India.

Kinetic Active, a full-service creative and production studio in Asia, launched in 2014 in the US and the UK and already works with clients such as Argos, Dove and 3Mobile.