Laurence Blanchard | M&M Global

Laurence Blanchard

Laurence Blanchard

JOB TITLE: Strategy and innovation director

What is your greatest achievement in international media?

As I joined Vizeum, we were invited to pitch for the $100m Shiseido Group global account. I was instrumental in this win.

What creative innovations have you implemented in the past 12 months?

I led the relaunch of the TIME 100 partnership for Chivas 25 and moved the project from client-direct drinks sponsorship to one where Vizeum provided strategic overview, content expertise and activation planning. I helped sell in an idea to ‘open the door to the event’ and make it last longer than only one night.

M&M-BadgeProvide an example of how you have helped transform brand awareness.

I provide innovation consultation to Pernod Ricard across its brand portfolio. Most recently I have been working on the relaunch of the Jameson’s brand for 2016. As well as the brand strategy and guideline development, I was invited to communicate the new proposition to the local brand managers. I implemented a digital graffiti wall where the managers could reimagine the proposition and related assets. This created a huge buzz and has been captured in a video to support the relaunch internally.

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