LAURENCE BLANCHARD
JOB TITLE: Strategy and innovation director
COMPANY: Vizeum
BASED: UK

What is your greatest achievement in international media?

As I joined Vizeum, we were invited to pitch for the $100m Shiseido Group global account. I was instrumental in this win.

What creative innovations have you implemented in the past 12 months?

I led the relaunch of the TIME 100 partnership for Chivas 25 and moved the project from client-direct drinks sponsorship to one where Vizeum provided strategic overview, content expertise and activation planning. I helped sell in an idea to ‘open the door to the event’ and make it last longer than only one night.

Provide an example of how you have helped transform brand awareness.

I provide innovation consultation to Pernod Ricard across its brand portfolio. Most recently I have been working on the relaunch of the Jameson’s brand for 2016. As well as the brand strategy and guideline development, I was invited to communicate the new proposition to the local brand managers. I implemented a digital graffiti wall where the managers could reimagine the proposition and related assets. This created a huge buzz and has been captured in a video to support the relaunch internally.