If it doesn’t actually change the world then it’s not a revolution, argues Jamie Evans-Parker, founder and chief executive of wayve.
1 – Summarise yourself in three words.
“Devoted creative techie. I enjoy the chaos of innovation, but I’m also cursed with a bit of OCD!”
2 – What made you want to pursue a career in media and marketing?
“I was irresistibly drawn to the industry for two reasons; it’s constantly evolving so every day brings something new and it allows me to indulge my two ruling passions — creativity and technology.”
3 – Describe your ideal client.
“Bold, forward thinking, and willing to go beyond what they’ve done before.”
4 – Name your favourite ever campaign.
“O2’s ‘Be more dog’ campaign. It was exhilarating; a call to arms for everyone to get out there and do more, using the technology at their disposal.”
5 – Which award win are you most proud of, and why?
“Always the groomsman, never the groom. We’ve been runner up and highly commended, but all good things, as they say, come to those who wait and I feel our first win is just around the corner.”
6 – Who is the best industry speaker you have seen?
“The person who stands out is Stephen Attenborough, commercial director at Virgin Galactic. It was a keynote about how he marketed the world’s first commercial space trips. Marketing and space travel; I was spellbound.”
7 – Which is your favourite social media platform, and why?
“Tough one; I’d probably go with LinkedIn as my personal favourite. It’s a global networking and knowledge-sharing hub rolled into one — I can connect with clients, find new collaborators, and get inspiring ideas in a single space.”
8 – Where is your ideal meeting venue?
“The Igloo on the terrace @ wayve HQ – I can confirm the beanbags are extremely comfy.”
9 – What is your favourite restaurant?
“A fantastic little French bistro in Bermondsey, Casse Croute, though I may regret sharing this secret.”
10 – What is hot in international media and marketing, and what is not?
“Actionable and precise insight is hot, reams of incomprehensible data is not. We live in a world that pretty much runs on data, so marketers have access to plentiful supply, but interpreting it, and understanding how it can enhance communications with your audience is the big challenge.”
11 – Which industry buzzword would you ban?
“A contentious issue; there are so many. The worst for me are the hyperbolic terms that have almost lost meaning through overuse, ‘revolutionary’ for example. If it doesn’t actually change the world or create a brand new way of doing things, it’s not a revolution.”
12 – Where do you see yourself in 10 years’ time?
“Still trying new things and experimenting with the latest technology, but I hope I’m at the stage where I can take a step back from the world of business and focus more on my family.”
13 – Finally, who would play you in a movie of your life?
“Thomas Middleditch, the curly-haired guy in the ‘Silicon Valley’ series. A brilliant satire portrayal of life as a startup CEO.”