http://www.mandmglobal.com/mandm-blog-rss-feed.xmlA behind the headlines look at global trends and local insights that are relevant to the international media and marketing industry.© 2010 C Squared Holdings Ltd.10Modern day marketers need to be aware that their brand messages are at risk of being swallowed up in the abyss that can...http://mandmglobal.com/community/blog/13-05-27/Top-10-tips-for-email-marketing.aspxMon, 27 May 2013 11:57:00 GMTSuccessful premium online campaigns rely on good publisher and marketer/agency relationships and – increasingly – the...http://mandmglobal.com/community/blog/13-05-24/Confidence-in-Campaigns-Four-simple-tips-to-ensure-your-campaigns-deliver.aspxFri, 24 May 2013 11:44:22 GMTTwitter has always emphasised its relationship with TV, especially after understanding just how much conversation was...http://mandmglobal.com/community/blog/13-05-24/What-Twitter-s-TV-ad-targeting-means-for-marketers.aspxFri, 24 May 2013 11:21:36 GMTWhen a global media player like Yahoo acquires a quirky provider like Tumblr, it can only mean one thing: data. The data...http://mandmglobal.com/community/blog/13-05-22/Was-the-Yahoo-Tumblr-deal-a-smart-move-by-Mayer.aspxWed, 22 May 2013 16:53:58 GMTBrands in a number of sectors are facing a dilemma between whether to adopt a global or local marketing strategy. Local...http://mandmglobal.com/community/blog/13-05-22/BrandZ-Top-100-Most-Valuable-Global-Brands-Global-strategy-or-local-focus.aspxWed, 22 May 2013 16:10:58 GMTWhen the Wall Street Journal became one of the first national newspapers to install a paywall in 2007, it was heralded...http://mandmglobal.com/community/blog/13-05-17/Paywall-2-0-%e2%80%93-The-customer-knows-best.aspxFri, 17 May 2013 09:34:44 GMTMany brand marketers deem the emotional connection as the Holy Grail. But have brands lost sight of practical consumer...http://mandmglobal.com/community/blog/13-05-15/But-I-just-need-it-to-work.aspxWed, 15 May 2013 12:53:06 GMTDo influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm...http://mandmglobal.com/community/blog/13-05-13/Look-who-s-talking-understanding-social-influence-online.aspxMon, 13 May 2013 12:11:21 GMTBig data is really just data, with the right planning and technology, brands can use the massive amounts of data now...http://mandmglobal.com/community/blog/13-05-13/Marketing-myth-buster-Big-data-is-unmanageable.aspxMon, 13 May 2013 12:02:49 GMTRecent research suggests that people are more receptive to advertising messaging when they exercise. I (JB) caught up...http://mandmglobal.com/community/blog/13-05-10/Let-s-get-physical.aspxFri, 10 May 2013 15:41:02 GMT