http://www.mandmglobal.com/mandm-blog-rss-feed.xmlA behind the headlines look at global trends and local insights that are relevant to the international media and marketing industry.© 2010 C Squared Holdings Ltd.10It is an indisputable fact that purchasing in product and service categories obeys the law of Double Jeopardy. This is -...http://www.mandmglobal.com/community/blog/12-02-15/Do-brands-in-a-category-always-revert-to-mediocrity.aspxWed, 15 Feb 2012 16:36:35 GMTFor some time now I have been exploring the role of meaning in marketing. I think being perceived as meaningfully...http://www.mandmglobal.com/community/blog/12-02-13/Knowing-what-triggers-people-s-brand-impressions-is-it-as-important-as-what-comes-to-mind.aspxMon, 13 Feb 2012 16:22:00 GMTContrary to what some believe, due to a certain feature that appeared in M&M last year under my watch, I am a big fan of...http://www.mandmglobal.com/community/blog/12-02-07/OOH-to-OOO-The-birth-of-out-of-oven-media.aspxTue, 07 Feb 2012 14:45:18 GMTBy Kamini Banga, brand consultant Think hard before you say yes to the above question. Listening to chief executives,...http://www.mandmglobal.com/community/blog/12-02-07/Who-wants-to-be-a-CEO.aspxTue, 07 Feb 2012 11:04:51 GMTThis year we’ll be talking a lot about mobile, and personally I’m excited about all of the innovative advertising...http://www.mandmglobal.com/community/blog/12-01-30/The-best-of-mobile-in-2011-Intel-s-The-Chase.aspxMon, 30 Jan 2012 12:14:36 GMTIn a recent Media Post article titled, “TV Brand Names Become Irrelevant,” Aaron Baar states: With so many HDTVs...http://www.mandmglobal.com/community/blog/12-01-26/Making-differentiation-meaningful-again.aspxThu, 26 Jan 2012 15:24:47 GMTSocial business is one of the big business buzzwords of 2012 but how many people actually know what it means?   This...http://www.mandmglobal.com/community/blog/12-01-20/Social-business-an-infographic.aspxFri, 20 Jan 2012 14:18:16 GMTHere is my prediction for 2012: Netflix is going to find itself in serious financial trouble. The predicted problem will...http://www.mandmglobal.com/community/blog/12-01-16/Yet-another-misstep-for-Netflix.aspxMon, 16 Jan 2012 15:43:16 GMTMillward Brown’s Global Futures Group recently issued its Top 12 Digital Predictions for 2012, with forecasts related to...http://www.mandmglobal.com/community/blog/12-01-11/Will-social-TV-really-promote-virtual-togetherness.aspxWed, 11 Jan 2012 14:26:17 GMTHappy New Year! As each year draws to a close, I always make sure I take some time to reflect – usually on a plane or...http://www.mandmglobal.com/community/blog/12-01-03/2011-Reflections-on-an-amazing-year-of-storytelling.aspxTue, 03 Jan 2012 13:36:36 GMT