Latest Media and Marketing News from Europe http://www.mandmglobal.com Jimmy Wales, founder of Wikipedia, the encyclopaedia for the digital age, is to deliver the opening keynote at the Festival of Media. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787219 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787219 Thu, 11 Mar 2010 14:46:50 UTC Former advertising executives from Dutch agencies DDB, Pindakaas and Blender57 have joined forces to open OneBigAgency. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787218 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787218 Thu, 11 Mar 2010 14:43:54 UTC JCDecaux has reported a 77.3% drop in net income to €24.5m in its 2009 financial results. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787200 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787200 Thu, 11 Mar 2010 12:49:22 UTC Kevin Tromp has been made chief executive at Publicis South Africa replacing the retiring Francis Blitz. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787199 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787199 Thu, 11 Mar 2010 12:48:20 UTC US and Japanese companies will now be able to advertise on Youtube's mobile websites. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787198 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787198 Thu, 11 Mar 2010 12:46:50 UTC Axel Springer has emerged from the global recession relatively unscathed with revenues of €2,611m for 2009, down 4.3% year-on-year. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787197 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787197 Thu, 11 Mar 2010 12:45:17 UTC Christoph Gerth has joined Bloomberg BusinessWeek as regional director. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787196 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787196 Thu, 11 Mar 2010 12:43:46 UTC Greece is to kick-off a global advertising campaign running under the tagline 'Kalimera'. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787195 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787195 Thu, 11 Mar 2010 12:42:12 UTC InMobi has unveiled its service designed to allow mobile advertisers to target locally by city. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787101 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787101 Wed, 10 Mar 2010 14:34:29 UTC Asics has unveiled a pan-European campaign to promote its women sportswear range AYAMi. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787100 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787100 Wed, 10 Mar 2010 14:31:44 UTC Fast moving consumer goods growth across Europe outstripped the US in the fourth quarter of 2009, according to figures from The Nielsen Company. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787099 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787099 Wed, 10 Mar 2010 14:27:24 UTC Starcom MediaVest Group (SMG) is to strengthen its UK experiential offering with a new standalone division. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787098 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787098 Wed, 10 Mar 2010 14:25:22 UTC Around 46% of German households are expected to be "crisis resistant" during 2010, according to the German Association for Consumer Research (GFK) http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787097 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787097 Wed, 10 Mar 2010 14:17:58 UTC International Herald Tribune is backing a new editorial series with a viral campaign targeting influential business women. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787096 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787096 Wed, 10 Mar 2010 14:15:13 UTC Millward Brown has released a new metric that predicts the viral potential of an ad before it is released. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787093 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787093 Wed, 10 Mar 2010 13:25:26 UTC The Mobile Marketing Association (MMA) has published a new whitepaper on rich media mobile advertising to address the growing use of the medium. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787092 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787092 Wed, 10 Mar 2010 13:24:21 UTC US online ad spend is expected to peak at $119.6bn and overtake print this year, according to forecasts from research company Outsell. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787054 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787054 Tue, 9 Mar 2010 13:59:57 UTC The US government is set to invest $200m in an effort to attract more international tourists to the country. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787053 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787053 Tue, 9 Mar 2010 13:59:19 UTC Skin-care marketer Beiersdorf has appointed Carat to its $100m US media planning and buying account. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787052 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787052 Tue, 9 Mar 2010 13:57:40 UTC USA Today is joining forces with Trinidadian publication Newsday to introduce a dedicated Trinidad and Tobago edition. http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787051 http://www.mandmglobal.com/archive/2010/march?1=1&BlockID=198787051 Tue, 9 Mar 2010 13:57:02 UTC