http://www.mandmglobal.com/mandm-rss-feed.xmlThe latest news and insights from the international media and marketing industry.© 2010 C Squared Holdings Ltd.10Shazam has unveiled a new Shazam for TV advertising metric, Shazam Engagement Rate, to give brands a more accurate view of the effectiveness of their TV ad campaigns.http://www.mandmglobal.com/news/19-06-13/shazam-launches-shazam-engagement-rate-tv-met.aspxWed, 19 Jun 2013 12:05:20 GMTInternet video streaming service Netflix is set to expand its European footprint with the launch of operations in the Netherlands later this year.http://www.mandmglobal.com/news/19-06-13/netflix-gears-up-for-launch-in-the-netherland.aspxWed, 19 Jun 2013 11:46:39 GMTFacebook has reached a new milestone and now has one million businesses actively advertising across the social network.http://www.mandmglobal.com/news/19-06-13/facebook-reaches-one-million-active-advertise.aspxWed, 19 Jun 2013 11:22:11 GMTForty-five percent of global consumers are willing to share personal information with brands in exchange for relevant ads, according to new research from IPG Mediabrands and Microsoft. http://www.mandmglobal.com/news/19-06-13/consumers-willing-to-share-data-in-exchange-f.aspxWed, 19 Jun 2013 10:41:55 GMTWPP-owned Possible Worldwide has reached a strategic partnership with Google’s social marketing division Wildfire to roll-out its Social Marketing Suite for Enterprise across Possible’s client base.http://www.mandmglobal.com/news/19-06-13/possible-ties-up-with-wildfire-to-boost-socia.aspxWed, 19 Jun 2013 10:08:27 GMTMarriott Hotels is looking to position itself as ‘The Future of Travel’, kicking off with a brand new logo and the launch of its multi-year global ‘Travel Brilliantly’ campaign.http://www.mandmglobal.com/news/19-06-13/marriott-hotels-unveils-global-travel-brillia.aspxWed, 19 Jun 2013 09:30:00 GMTWPP is looking to boost its mobile capabilities having acquired a stake in early-stage US microblogging service Muzy, which focuses on mobile content creation.http://www.mandmglobal.com/news/18-06-13/wpp-invests-in-mobile-content-platform-muzy.aspxTue, 18 Jun 2013 12:09:24 GMTInternational news channel France 24 has reached a new distribution agreement in the US with Massillon Cable TV (MCTV), strengthening its footprint in Ohio.http://www.mandmglobal.com/news/18-06-13/france-24-inks-new-distribution-deal-in-the-u.aspxTue, 18 Jun 2013 11:38:42 GMTGlobal ad spend is expected to grow 3.5% in 2013 to reach $505bn, followed by 5.1% in 2014 and 5.8% in 2015, according to ZenithOptimedia’s latest Advertising Expenditure Forecast.http://www.mandmglobal.com/news/18-06-13/mobile-fuels-acceleration-in-global-ad-spend.aspxTue, 18 Jun 2013 11:14:26 GMTRocket Fuel is expanding its European presence with the launch of a new office in Spain, as it looks to work with Spanish clients to deliver multi-channel campaigns through programmatic buying.http://www.mandmglobal.com/news/18-06-13/rocket-fuel-lifts-off-in-spain.aspxTue, 18 Jun 2013 10:13:44 GMT