﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>M&amp;M News</title><link>http://www.mandmglobal.com/mandm-rss-feed.xml</link><description>The latest news and insights from the international media and marketing industry.</description><copyright>© 2010 C Squared Holdings Ltd.</copyright><ttl>10</ttl><item><title>Heineken bonds with Daniel Craig</title><description>Daniel Craig is to appear in Heineken’s latest ad campaign which will run alongside the build up for the launch of the next James Bond film, Skyfall. </description><link>http://www.mandmglobal.com/news/08-02-12/heineken-bonds-with-daniel-craig.aspx</link><pubDate>Wed, 08 Feb 2012 12:37:41 GMT</pubDate></item><item><title>Singapore Airlines takes top honours at AR Awards Asia Pacific</title><description>Singapore Airlines picked up awards for inflight shopping and dining services at the 2012 AR Awards Asia Pacific.</description><link>http://www.mandmglobal.com/news/08-02-12/singapore-airlines-takes-top-honours-at-ar-aw.aspx</link><pubDate>Wed, 08 Feb 2012 12:02:12 GMT</pubDate></item><item><title>Ebiquity launches OOH auditing service</title><description>Media and marketing insights company Ebiquity has launched three outdoor media auditing services in the UK, in an effort to create more transparency within the industry.</description><link>http://www.mandmglobal.com/news/08-02-12/ebiquity-launches-ooh-auditing-service.aspx</link><pubDate>Wed, 08 Feb 2012 12:00:00 GMT</pubDate></item><item><title>Online video has ‘halo effect’ on brands</title><description>Online video advertising boosts purchase intent by 25%, increases brand interest levels and creates positive associations with brands, according to research from Specific Media.</description><link>http://www.mandmglobal.com/news/08-02-12/online-video-has-halo-effect-on-brands.aspx</link><pubDate>Wed, 08 Feb 2012 11:41:41 GMT</pubDate></item><item><title>Jemm Group and AppNexus in online partnership</title><description>Real-time ad network Jemm Group has selected ad technology platform AppNexus to exclusively power its online advertising business.</description><link>http://www.mandmglobal.com/news/08-02-12/jemm-group-and-appnexus-in-online-partnership.aspx</link><pubDate>Wed, 08 Feb 2012 11:09:12 GMT</pubDate></item><item><title>Paramount Comedy launches in Russia</title><description>Viacom International Media Networks (VIMN) is expanding the reach of Paramount Comedy, through the launch of the channel in Russia in April 2012. </description><link>http://www.mandmglobal.com/news/08-02-12/paramount-comedy-launches-in-russia.aspx</link><pubDate>Wed, 08 Feb 2012 10:35:20 GMT</pubDate></item><item><title>Festival of Media Global speaker line-up revealed</title><description>Mastercard, Colgate Palmolive and Heineken International are three of a host of brands confirmed as speaking at this year’s Festival of Media Global.</description><link>http://www.mandmglobal.com/news/08-02-12/festival-of-media-global-speaker-line-up-reve.aspx</link><pubDate>Wed, 08 Feb 2012 10:13:02 GMT</pubDate></item><item><title>Nick Jr launches in Israel</title><description>Viacom International Media Networks (VIMN) is launching a version of Nick Jr in Israel.</description><link>http://www.mandmglobal.com/news/07-02-12/nick-jr-launches-in-israel.aspx</link><pubDate>Tue, 07 Feb 2012 11:27:35 GMT</pubDate></item><item><title>Walmart launches 'Great For You' food labels</title><description>US supermarket behemoth Walmart will begin labelling healthy food as ‘Great For You’ in a bid to help its shoppers make healthier food choices.</description><link>http://www.mandmglobal.com/news/07-02-12/walmart-launches-great-for-you-food-labels.aspx</link><pubDate>Tue, 07 Feb 2012 10:50:55 GMT</pubDate></item><item><title>US online shopping hits $50bn in Q4 of 2011</title><description>Online shoppers in the US spent nearly $50bn in the fourth quarter of 2011.</description><link>http://www.mandmglobal.com/news/07-02-12/us-online-shopping-hits-50bn-in-q4-of-2011.aspx</link><pubDate>Tue, 07 Feb 2012 09:35:30 GMT</pubDate></item></channel></rss>
