Learning to tame the Chinese dragon

Chinese consumerism is growing at a rapid rate and brands are diving in to reap the benefit, but marketers should still tread carefully and with respect. Marc Mendoza reports

Dynamic Hong Kong aims for growth

With China and India the current darlings of Asian media, Hong Kong has taken somewhat of a back seat of late. But, as Pip Brooking reports, its growth and spend stand up to any other territory in the region

New dawn for land of the rising sun?

With print advertising in decline and a continued threat from its fast-growing Chinese neighbour, publishers in Japan are recognising the importance of the fashion and leisure dollars to business. Pip Brooking reports

Social networks make their mark

Japanese consumer are increasingly going online while on the go. Greg McMaster reports on the social network sites that are benefitting from the boom.

More than a launch pad into Asia

It may be small but Singapore is on its way to becoming a true global player. Newcomer to the city-state Omnicom Media Group's BARRY CUPPLES reports.

Learnings of Glorious Nation

Russians often accuse Westerners of believing that bears roam the Moscow streets. If we do not understand Russia, what about the ex-Soviet Republics, asks GARETH BROWN

TV competition sends right signals

The rapid rise in the Indian TV market has seen consumers enjoy unprecedented choice, while advertisers benefit from competitive rates and innovative creatives. Pip Brooking reports

Variety is spice of life in Indian sector

With nearly 7,000 daily newspapers and more than 71,000 magazines, the diversity of the Indian print market reflects its dominance in adspend. Pip Brooking reports on the potential of the sector.

An upwardly mobile trend

Korea is a leader in advanced technology, but far less innovative when it comes to using it for marketing, writes GREG BROOKS.

Eastern promise continues to shine

Rising oil prices and a boom in tourism, construction and population are all helping the Middle East become a priority for Western media investors says Pip Brooking.

Youth help close gulf on the west

As Western influences impact on a Middle East region that is becoming increasingly relaxed, advertisers are turning to the youth market. Pip Brooking reports on understanding this audience.

Local providers for local people

While a massive number of Germans are online, and they love internet shopping, the country's digital scene is dominated by home-grown brands. Oliver Gertz highlights opportunities

Home advantage boosts publishers

Having strict anti-trust legislation means that German publishing companies have the upper hand in the local market. But it also means they need to spread their wings abroad.

Change is the name of the game

The Danish advertising industry may be experiencing strong growth, but this has come with a lot of changes – with some parts of the sector undergoing ups and downs.

Hard going in freesheet war

The country's two leading publishers have suffered heavy losses thanks to their ongoing battle for in the free newspaper market.

Big business adds polish to sector

Competition and flux are the main characteristics of a market in which international players vie for dominance. Piotr Ruszak explores how the Polish media landscape is being shaped by their presence

Sick man of europe in need of boost

High unemployment rates and levels of household debt have left Portugal's economy lagging behind many of its southern European neighbours – although low media costs have made it an attractive market. Olivia Solon reports.

Free titles on target for Italian media

The rise in popularity of free newspapers and the country's success at the football World Cup have helped drive the growth in advertising expenditure, despite a predicted gloom in the Italian economy. Olivia Solon reports.

Celtic tiger still has a little bite left

Despite broadband access remaining a problem for Ireland – with penetration rates lagging behind parts of Europe – the country's traditional media continues to flourish in an uncertain climate. OLIVIA SOLON reports

Media unites a nation of two halves

As two distinct cultures vie for advertisers' attentions, Belgian consumers are embracing the growing international revolution for user-generated content with the internet now being seen as truly mass medium, writes MICHEL ROBERT

Dutch TV shows courage in crisis

Although TV viewing times fell in the Netherlands for the first time in years in 2007, TV adspend reported a healthy rise Ruud de Langen examines the shape of the market.

Record adspend fuels print optimism

Netherland's newspapers and magazines reported healthy rises in adspend in 2007, Michael van Os examines whether this growth can be sustained this year

Full of eastern promise

Rising markets in eastern Europe are causing a stir. JO BOWMAN examines why international investors are getting so excited.

Global investment turns to Turkey

Turkish media is predicted to go from strength to strength in the next few years as foreign advertisers continue to see the country as an appealing destination to showcase their products and services. Olivia Solon reports

Turkish delight for print sector

Thanks to the desirability of its audience, Turkey's newspaper market is attracting foreign investment. OLIVIA SOLON reports.

Digital vision far from clear

The threat of a TV ad market monopoly and complications to its digital ambitions have led to an uncertain landscape in the Czech Republic. By MAREK SVOBODA.

Online leads Russian ad revolution

As further advertising opportunities become available in Russia, the market shows no signs slowing – but will restrictions on tobacco, alcohol and outdoor advertising mark the end of the honeymoon? Kirill Matveev reports

Russia moves out of the red

The days of Russia being portrayed as the West's poor relation are long gone as consumers increasingly look to premium products. KIRILL MATVEEV assesses the market.

The future's orange for new media

As a well-established market, French media is looking for new ways to develop and ensure future growth. Olivia Solon reports on the direction TV, print and online are taking.

2006: Grand or Premier Cru?

Aggressive advertising on TV by retail brands and much greater investment in online media are propelling France's growth trend to record spend levels. Arnaud Vataire reports.

Reading the right minds

Publishers are engaging in partnerships and well-considered launches to further shore up a strong market. By TIM GLOGAN

Northern lights keep shining

A fresh tide of freesheets are giving paid-for newspapers a run for their money, yet falling circulation is failing to dampen advertising income, writes JOHAN LINDSTRöM

Spanish Media Optimistic for Future

TV, free press and the internet are among the sectors earmarked by Spanish media professionals for investment in 2008. César Vacchiano reports.

Spanish Print Takes a Bullish Stance

The name of the game in Spain is consolidation as print titles learn to adapt to the challenges affecting publishers in many other international markets. Pip Brooking investigates.

Sweden opens up its digital doors

With internet and mobile penetration sitting at healthy levels in Sweden, advertisers are increasingly turning to these new mediums for their marketing activities. Urban Hilding examines how traditional media is responding

Its sweet and sour for print sector

Despite the newspaper market experiencing tough market conditions the magazine sector appears more buoyant. Johan Lindstrom reports.

Why media is the big election winner

As the race for the White House looks like going to the wire, media owners are licking their lips as the presidential candidates continue to splash the cash and turn to digital to reach a new generation of voters. Olivia Solon reports

Goodbye old, good buy new

Facing the challenge of making digital actually pay for itself, traditional media owners have been busy laying off staff and restructuring their businesses, writes MEG CARTER

Brazilian sectors play it by the rules

Strict rules and regulations governing the way media is traded have seen Brazil develop in a different direction to the rest of the world. But, as Adrian Pennington reports, these shortcomings haven't seemed to have affected growth.