Learning to tame the Chinese dragon

(28 August 2008)

Chinese consumerism is growing and brands are diving in to reap the benefit, but marketers should still tread carefully. Marc Mendoza reports

From global to pan-regional to local

(27 October 2008)

Western media companies are looking to make inroads into Asia. But has the region's appetite for Western content reached saturation?

When east is east and west is west

(27 October 2008)

The surfacing of a middle class in traditionally poor countries such as China and India is prompting international advertisers to take a local approach and make communications relevant through their execution. By ROBIN HICKS

Hong Kong: An ever changing media landscape

(23 November 2007)

The battle for ad revenue is heating up, with the arrival of IPTV, several new freesheets and a shake-up of free-to-air networks. JO BOWMAN reports.

When tiger meets dragon

(21 November 2007)

Ten years after the handover, China and Hong Kong view each other as both partner and competitor, with the mainland picking up on capitalist skills, writes OLIVIA SOLON.

Large claims, little substance

(21 November 2007)

Publishers and advertisers alike are reluctant to challenge over-inflated circulation claims for fear of jeopardising their relationship and losing face. By ALEX ABPLANALP

Beijing ready to run a tight sponsorship

(21 November 2007)

Keenly policed media coverage around the 2008 Olympics means that advertisers need to really identify where they can best invest, says IAN GEE

Building on a golden opportunity

(13 November 2007)

China is becoming increasingly affluent, and the country could be a real treasure trove for brands, if they approach it properly. JO BOWMAN reports.

Dynamic Hong Kong aims for growth

(28 August 2008)

Hong Kong has taken somewhat of a back seat to China and India as of late. Pip Brooking reports, on its growth and why it compares to other territories in the region.

China: Local agencies show their ambition

(12 May 2008)

A study has revealed that as the fast-growing local agencies in China become stronger and more professional, they are increasingly looking to take business away from the multinationals. César Vacchiano reports.

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