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Country Profile

  

Click Here for TGI consumer insights from India.

India
 
 
Area: 3,287,590 sq km
 
Population: 1.14 bn
 
Capital City: New Delhi  
 
Language: English (language of commercial communication), Hindi (national language), 21 other official languages
 
Currency: Indian rupee
 
Government: Federal Republic
 
GDP per head: $2,700
 
Annual Growth: 8.5% 
 
Dialling Code: +91
 
Internet Country Code: .in
 
Internet Users: 60 million
 
Television Broadcast Stations: 562
 
Mobile Users: 166.1 million
 
Source: CIA The World Fact book (www.cia.gov)
 

INDIA

TV competition sends right signals

(28 August 2008)

The rapid rise in the Indian TV market has seen consumers enjoy unprecedented choice, while advertisers benefit from competitive rates and innovative creatives. Pip Brooking reports

(more)

Variety is spice of life in Indian sector

(28 August 2008)

With 7,000 daily newspapers and 71,000 magazines, the diversity of the Indian print market reflects its dominance in adspend.

(more)

Packing a crowded house

(21 November 2007)

With TV revenues and audience fi gures predicted to double, volatile times and rampant fragmentation are forecast before consolidation, writes PIP BROOKING.

(more)

Newcomers bring an Indian summer

(21 November 2007)

A thirst for English-language business news is making the print market an attractive proposition for investors. By PIP BROOKING

(more)

Between town and country

(21 November 2007)

In a country with one billion people sharply divided by culture and geography, advertisers face unique challenges in reaching the consumer. Jyoti Kumar Bansal reports.

(more)

LATEST NEWS

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NEWS

Endemol brings embedded advertising to India

(24 November 2008)

MirriAd, the embedded advertising specialists, have launched a joint venture with independent production company Endemol to bring embedded advertising to the Indian broadcast TV market.

(more)


NEWS

India launches BBC initiative

(28 October 2008)

Indian Ministry of Tourism has worked with BBC World News to launch a new series exploring the unknown aspects of India.

(more)


NEWS

CNBC and Network 18 in content deal

(04 August 2008)

CNBC has linked up with Indian media company Network 18 to create “The India Business Report", a branded segment specifically on India, in CNBC's Worldwide Exchange.

(more)


NEWS

Star names Indian GM

(16 July 2008)

STAR India has announced the appointment of JC Giri as executive vice president and general manager - regional channels.

(more)


NEWS

Madison buys 51% stake in Mediacom India

(03 April 2008)

GroupM has relinquished control of MediaCom's Indian operations, after independent agency Madison Communications acquired a 51% stake in the agency.

(more)


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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM


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DATABASE

Kingfisher for a day

Kingfisher | India | 2008 | Mobile or Internet TV

Beer brand hands ad control to the public with film-making competition.

DATABASE

The mourning after

Bangalore Environment Trust | India | 2008 | Mobile or Internet Out of Home

An Indian environmental trust generated massive publicity after hiring professional mourners to publicly bewail felled trees.

DATABASE

Content breaker

Airtel | India | 2008 | Press

Airtel gets its message right into the news story through close co-operation with media owners.

DATABASE

Condoms with ringtones

BBC | India | 2007 | Mobile or Internet TV Press Out of Home Radio

More than 100 million people are reached with an integrated safe sex message.

DATABASE

UTI Bank's new name goes front page

Axis Bank | India | 2007 | Press

UTI Bank announced their re-branding as Axis Bank in a front-page splash on a leading tabloid which turned broadsheet for a day.

DATABASE

Under the influence

Olay | India | 2007 | TV Press

Olay launched a premium product in India with key endorsements from experts and celebrities.

DATABASE

Mint Mischief in malls

Lays | India | 2007 | Mobile or Internet Out of Home

Lays allows consumers take pictures of its new packaging to win free content.

DATABASE

Jealously over the red button

Tata Sky | India | 2007 | TV

Tata Sky makes non-subscribers jealous by creating competitions only for subscribers.

DATABASE

The sound of stardom

Pepsi | India | 2007 | Mobile or Internet TV

Pepsi uses its sponsorship of MTV's Youth Icon show in India to get consumers involved with a musical competition

DATABASE

Stay simply beautiful

Nivea Soft | India | 2007 | Mobile or Internet Retail or POS Press Radio Cinema

Nivea aims to attract a younger target audience for its face cream with a beauty competition.

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