Japanese might defies the slowdown

(17 November 2008)

The traditional powerhouse of Asia may have gone into decline but strong media consumption and positive consumer attitudes are keeping the neon signs alight.

Older consumers could be a goldmine

(23 November 2007)

Japanese marketers are missing out on valuable revenue because they are failing to target the country's affluent “silver spenders". JO BOWMAN reports.

Paper tiger economy

(21 November 2007)

It may seem incongruous, but in Asia's uber-sophisticated heart, newspapers and magazines are holding their own.

Bridging two digital camps

(21 November 2007)

he US and Japan are world leaders in broadband subscriber numbers, making them ideal test-beds, writes GREG BROOKS

Lost in internet translation

(21 November 2007)

Foreign celebrity endorsement is huge in Japan, but worries about personal reputation means that campaigns are steering clear of the multi-platform trend. By CAMPBELL GRAY.

Japan resilient in face of China boom

(13 November 2007)

Its larger neighbour may have stolen the limelight, but many of its brands are world-beaters. JO BOWMAN examines an affluent and large market

Social networks make their mark

(12 May 2008)

Japanese consumer are increasingly going online while on the go. Greg McMaster reports on the social network sites that are benefitting from the boom.

New dawn for land of the rising sun?

(12 May 2008)

With print advertising in decline publishers in Japan are recognising the importance of the fashion and leisure dollars to business. Pip Brooking reports

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