Middle East: wealth of opportunity

17 June 2009

Although certainly not exempt from the economic slowdown, the Middle East region is full of great media potential, particularly in terms of it increasing its digital output and filling out its creative executions. Olivia Solon reports.

(more)

The push for greater accountability

10 June 2009

As the UAE deals with the fallout from the real estate slump and the resulting decline in print and outdoor adspend, clients have started calling on marketers for a much greater focus on return on investment. Kevin Rapose reports

(more)

International brands going local

13 December 2007

Attention from international media groups has acted as a catalyst in the Middle East, with today’s focus being local versions of global media brands. Stephen Hardy reports.

(more)

Youth help close gulf on the west

28 August 2008

As Western influences impact on a Middle East region that is becoming more relaxed, advertisers are turning to the youth market. Pip Brooking reports.

(more)

Eastern promise continues to shine

28 August 2008

Rising oil prices and a boom in tourism, construction and population are all helping the Middle East become a priority for Western media investors. Pip Brooking reports.

(more)