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Country Profile


 

Singapore
 
 
Area: 692.7 sq km
 
Population: 4.6 million
 
Capital City: Singapore
 
Language: Mandarin 35%, English 23%, other languages 42%
 
Currency: Singapore dollar
 
Government: parliamentary republic
 
GDP per head: $48,900
 
Annual Growth:  7.5%
 
Dialling Code: +65
 
Internet Country Code: .sg
 
Internet Users: 1.717 million
 
Television Broadcast Stations: 1 (broadcasting on six channels)
 
Mobile Users: 4.789 million  
 
Source: CIA The World Fact book (www.cia.gov)
 
 

Related Articles

Media Traveller: Singapore with Barry Cupples, chief executive, Asia Pacific. OMG

 

CMDglobal.com’s Creative Hotspots

For a report on this market from a more creative media viewpoint, click here
 

SINGAPORE

More than a launch pad into Asia

(23 November 2007)

It may be small but Singapore is on its way to becoming a true global player. Newcomer to the city-state Omnicom Media Group's BARRY CUPPLES reports.

(more)

LATEST NEWS

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NEWS

Right Media strengthens presence in Asia

(01 October 2008)

Right Media has bolstered its presence in Asia with the opening of a new office in Singapore.

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Jennie races around Singapore

Johnnie Walker | Singapore | 2008 | Events Mobile or Internet

Johnnie Walker provides a mobile guide to the Singapore Grand Prix.

DATABASE

Nokia goes on the buses

Nokia | Singapore | 2007 | Out of Home

Nokia has handed mobile and laptop users in Singapore free WiFi to promote the ease of on-the-go browsing.

DATABASE

In the zone

Nokia | Singapore | 2007 | Mobile or Internet

Nokia targeted opinion leaders with an interactive microsite encouraging hands-on experience and blog marketing.

DATABASE

New Nokia phone rides the bus

Nokia | Singapore | 2006 | Out of Home

Nokia transforms three buses in Singapore into a moving brand experience for the new Xpress Music handset.

DATABASE

Tiger Beer lights up Singapore

Tiger Beer | Singapore | 2006 | Out of Home

Beer brand claims a regional first with LED panels on public buses

DATABASE

New snack launches with bus shelter aquarium

Meiji Pucca | Singapore | 2006 | Media Firsts Out of Home

Meiji launches a new fish-shaped snack with a special build incorporating an outdoor aquarium.

DATABASE

Shaking up the slimming market

OTO Bodycare | Singapore | 2006 | TV Out of Home Ambient

OTO Bodycare promoted its innovative new slimming products with an equally innovative ad campaign, incorporating the novel use of a city bus which was 'slimmed' down at the middle.

DATABASE

DHL flies high in Singapore

DHL | Singapore | 2006 | Out of Home

DHL takes to the skies for a brand experience with a difference, a tethered gas balloon that's become a must-see tourist destination.

DATABASE

Banana milk goes transport crazy

Marigold Banana Milk | Singapore | 2005 | Out of Home

A cow with a banana head-dress made a big impression on travellers in Singapore, appearing on top of busses, as a wrap and also – in a media first – as bus wobblers inside the vehicles.

DATABASE

Giant Pantene Bottle

Pantene Pro-V Conditioner | Singapore | 2005 | Out of Home


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