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South Korea

Area: 98,480 sq km

Population: 49 million

Capital City: Seoul

Language: Korean

Currency: South Korean won

Government: Republic

GDP per head: $24,600

Annual Growth: 4.9%

Dialling Code: +82

Internet Country Code: .kr

Internet Users: 34.12 million

Television Broadcast Stations: 43 (plus 59 cable operators and 190 relay cable operators)

Mobile Users: 40.197 million

Source: CIA The World Fact book (www.cia.gov)

SOUTH KOREA

(21 November 2007)

Korea is a leader in advanced technology, but far less innovative when it comes to using it for marketing, writes GREG BROOKS.

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