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Country Profile



Netherlands



Area: 41,526 sq km

Population: 16.6 million
 
CapitalCity: Amsterdam

Language: Dutch

Currency:  euro

Government: constitutional monarchy

GDP per head: $38,600

Annual Growth: 3.5%

Dialing Code: +31

Internet Country Code: .nl
 
Internet Users: 14.544 million
 
Television Broadcast Stations: 21 (plus 26 repeaters)
 
Mobile Users: 15.834 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

NETHERLANDS

CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

Page 1 of 4 | 1 | 2 | 3 | 4

DATABASE

Treading water

MTV | Netherlands | 2008 | Ambient

MTV reaches the Dutch with a hard-hitting, water-based campaign.

DATABASE

Agency goes right to the office door

ph/law | Netherlands | 2008 | Mobile or Internet Out of Home

Dutch agency turns to viral and out of home to win new business.

DATABASE

Rewarding card users

MasterCard | Netherlands | 2008 | Press

MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

DATABASE

Share your Dutch Soul

Samsung | Netherlands | 2008 | Events Mobile or Internet Out of Home

Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.

DATABASE

Sculpting a message

Forest Stewardship Council | Netherlands | 2008 | Mobile or Internet Press Ambient Radio

A chance to win unique sculptures combined with radio and online interaction to promote forest conservation.

DATABASE

delivering the beer campaign

Heineken | Netherlands | 2007 | Mobile or Internet

Heineken tries to engage its consumers by making them take an interest in the delivery of the crucial beverage.

DATABASE

Where art thou?

Romeo and Juliet | Netherlands | 2007 | Mobile or Internet Ambient

Consumers in Amsterdam are being asked to help Juliet find her Romeo to promote a new ballet production.

DATABASE

Design Your Own Life

Ikea | Netherlands | 2007 | TV Out of Home

Consumers were made to feel like designers by dressing up in trendy specs.

DATABASE

The sound of Heineken

Heineken | Netherlands | 2007 | Ambient

Heineken showcases a freebie with a unique out of home format.

DATABASE

A bit of a blur

Pearle | Netherlands | 2007 | Out of Home Ambient

Pearle Opticians targeted motorists on busy roads with billboards and truck ads mimicking the effect of longsighted-ness.

Page 1 of 4 | 1 | 2 | 3 | 4

LATEST NEWS

Your search for Country = Netherlands and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

New search

Next

NEWS

G+J withdraws Gala from Dutch market

(27 November 2008)

Just over a year after its lanch, G+J Uitgevers has withdrawn its weekly celebrity and lifestyle magazine Gala from the Dutch market.

(more)

NEWS

De Persgroep set to buy AD Nieuwsmedia

(25 November 2008)

Belgium's De Persgroep is close to acquiring the Netherlands' AD Nieuwsmedia, according to local newspaper reports.

(more)

NEWS

Havas Sports & Entertainment launches in Netherlands

(05 November 2008)

Havas Media has expanded its sports and entertainment offering in the Netherlands.

(more)

NEWS

TMG sells its magazines in Europe

(05 November 2008)

Telegraaf Media Group (TMG), the Netherlands largest media company, has decided to sell most of its magazine interests in the Netherlands, Sweden and Ukraine.

(more)

NEWS

Kip moves to Blyk

(02 July 2008)

Eric Kip, planning director EMEA at MediaCom, is leaving the agency to become managing director of the newly established Dutch subsidiary of Blyk.

(more)

Back to top Back to topNext

Netherlands' high set for comedown

(13 December 2007)

A booming economy and an inroads in internet connections has seen adspend at an all-time high. But, as MICHEAL VAN OS reports, the first seeds of consumer doubt are showing.

(more)

Record adspend fuels print optimism

(28 August 2008)

Netherland's newspapers and magazines reported healthy rises in adspend in 2007, Michael van Os examines whether this growth can be sustained this year

(more)

Dutch TV shows courage in crisis

(28 August 2008)

Although TV viewing times fell in the Netherlands for the first time in years in 2007, TV adspend reported a healthy rise Ruud de Langen examines the shape of the market.

(more)

LATEST NEWS

Your search for Country = Netherlands and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

New search

Next

NEWS

G+J withdraws Gala from Dutch market

(27 November 2008)

Just over a year after its lanch, G+J Uitgevers has withdrawn its weekly celebrity and lifestyle magazine Gala from the Dutch market.

(more)

NEWS

De Persgroep set to buy AD Nieuwsmedia

(25 November 2008)

Belgium's De Persgroep is close to acquiring the Netherlands' AD Nieuwsmedia, according to local newspaper reports.

(more)

NEWS

Havas Sports & Entertainment launches in Netherlands

(05 November 2008)

Havas Media has expanded its sports and entertainment offering in the Netherlands.

(more)

NEWS

TMG sells its magazines in Europe

(05 November 2008)

Telegraaf Media Group (TMG), the Netherlands largest media company, has decided to sell most of its magazine interests in the Netherlands, Sweden and Ukraine.

(more)

NEWS

Kip moves to Blyk

(02 July 2008)

Eric Kip, planning director EMEA at MediaCom, is leaving the agency to become managing director of the newly established Dutch subsidiary of Blyk.

(more)

Back to top Back to topNext

CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

Page 1 of 4 | 1 | 2 | 3 | 4

DATABASE

Treading water

MTV | Netherlands | 2008 | Ambient

MTV reaches the Dutch with a hard-hitting, water-based campaign.

DATABASE

Agency goes right to the office door

ph/law | Netherlands | 2008 | Mobile or Internet Out of Home

Dutch agency turns to viral and out of home to win new business.

DATABASE

Rewarding card users

MasterCard | Netherlands | 2008 | Press

MasterCard drives usage by offering a free magazine to consumers who pay with their cards.

DATABASE

Share your Dutch Soul

Samsung | Netherlands | 2008 | Events Mobile or Internet Out of Home

Samsung links Dutch revellers together by broadcasting their parties to the nation, driving sales up 58% in two weeks.

DATABASE

Sculpting a message

Forest Stewardship Council | Netherlands | 2008 | Mobile or Internet Press Ambient Radio

A chance to win unique sculptures combined with radio and online interaction to promote forest conservation.

DATABASE

delivering the beer campaign

Heineken | Netherlands | 2007 | Mobile or Internet

Heineken tries to engage its consumers by making them take an interest in the delivery of the crucial beverage.

DATABASE

Where art thou?

Romeo and Juliet | Netherlands | 2007 | Mobile or Internet Ambient

Consumers in Amsterdam are being asked to help Juliet find her Romeo to promote a new ballet production.

DATABASE

Design Your Own Life

Ikea | Netherlands | 2007 | TV Out of Home

Consumers were made to feel like designers by dressing up in trendy specs.

DATABASE

The sound of Heineken

Heineken | Netherlands | 2007 | Ambient

Heineken showcases a freebie with a unique out of home format.

DATABASE

A bit of a blur

Pearle | Netherlands | 2007 | Out of Home Ambient

Pearle Opticians targeted motorists on busy roads with billboards and truck ads mimicking the effect of longsighted-ness.

Page 1 of 4 | 1 | 2 | 3 | 4