Country Profile
Belgium
Area: 30,528 sq km
Population: 10.4 million
Capital City: Brussels
Language: Dutch 60%, 40% French
Currency: euro
Government: federal parliamentary democracy under a constitutional monarchy
GDP per head: $36,500
Annual Growth: 2.7%
Dialing Code: +32
Internet Country Code: .be
Internet Users: 4.8 million
Television Broadcast Stations: 25 (plus 10 repeaters)
Mobile Users: 9.66 million
Source: CIA The World Fact book (www.cia.gov)
BELGIUM
A story of sectors shifting spend
(16 December 2008)
The global economic climate has cast an eye over patterns of advertising spend everywhere. Belguim is a market that has seen pronounced differences from month to month already this year.
(more)Marketing across a cultural divide
(16 December 2008)
Different languages and cultures means that Belgium is an interesting market for marketers to get to grips with.
(more)Media unites a nation of two halves
(13 December 2007)
As two distinct cultures vie for advertisers' attentions, Belgian consumers are embracing the growing international revolution for user-generated content with the internet now being seen as truly mass medium, writes MICHEL ROBERT
(more)
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