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Country Profile


Click Here for TGI consumer insights from Sweden.

Sweden
 


Area: 449,964 sq km

Population: 9 million
 
Capital City: Stockholm

Language: Swedish

Currency: Swedish krona

Government: constitutional monarchy

GDP per head: $36,900

Annual Growth: 3.4%

Dialing Code: +46
 
Internet Country Code: .se
 
Internet Users: 6.981 million
 
Television Broadcast Stations: 169 (plus 1,299 repeaters)
 
Mobile Users: 9 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

SWEDEN

Its sweet and sour for print sector

(12 May 2008)

Despite the newspaper market experiencing tough market conditions the magazine sector appears more buoyant. Johan Lindstrom reports.

(more)

Sweden opens up its digital doors

(12 May 2008)

With internet and mobile penetration sitting at healthy levels in Sweden, advertisers are increasingly turning to these new mediums for their marketing activities. Urban Hilding examines how traditional media is responding

(more)