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Country Profile


Click Here for TGI consumer insights from Czech Republic

Czech Republic
 


Area: 78,866 sq km

Population: 10.2 million
 
CapitalCity: Prague

Language: Czech

Currency:  Czech koruna

Government: parliamentary democracy

GDP per head: $24,400

Annual Growth: 5.7%

Dialing Code: +420
 
Internet Country Code: .cz
 
Internet Users: 3.541 million
 
Television Broadcast Stations: 150 (plus 1,434 repeaters)
 
Mobile Users: 12.408 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

CZECH REPUBLIC

Digital vision far from clear

(21 November 2007)

The threat of a TV ad market monopoly and complications to its digital ambitions have led to an uncertain landscape in the Czech Republic. By MAREK SVOBODA.

(more)

LATEST NEWS

Your search for Country = Czech Republic and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:

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NEWS

Czech media agencies investigated

(18 September 2008)

Czech Republic's Office for Protection of Economic Competition (ÚOHS) made unannounced inspections of the offices of OMD Czech, Médea and Media View last week.

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NEWS

Handelsblatt sells Economia stake

(02 September 2008)

Germany's Handelsblatt has sold its 77.5% stake in Czech publisher Economia.

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NEWS

Czech launch for Marie Claire

(23 April 2008)

Marie Claire has launched its first issue in the Czech Republic under license to Sanoma Magazines Prague.

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NEWS

Handelsblatt exits Czech Republic

(01 April 2008)

German publisher Handelsblatt intends to sell its 77.5% stake in Czech publishing company Economia.

(more)

NEWS

New adspend monitor for Czech Republic

(13 December 2007)

TNS Media Intelligence is set to get a new competitor in the Czech Republic.

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Olympic events at the bank

GE Money Bank | Czech Republic | 2008 | Out of Home

Olympic events were set up outside branches of GE Money Bank to promote its sponsorship of the Czech team.

DATABASE

Pardál keeps it local

Pardal | Czech Republic | 2007 | Events Press

Pardál Beer went for a highly localised media campaign that relied on local media and on locals themselves to become ambassadors for the brand.

DATABASE

Gambrinus gets the bus to the World Cup

Gambrinus | Czech Republic | 2006 | Out of Home

A beer brand follows football fans from the Czech Republic to Germany during the World Cup in 2006

DATABASE

Staropramen takes a sideways look at media

Staropramen | Czech Republic | 2006 | Media Firsts Retail or POS Press

Staropramen turns media on its side in its home market to promote its new branding and get consumers to sample. Media firsts included stickers on supermarket sliding doors.

DATABASE

Bigger than Usual

Sportka | Czech Republic | 2004 | Category Breaker Out of Home Ambient Branded content

To remind people in the Czech Republic that BIGGER THAN USUAL jackpots can be won by playing Sportka Lottery, oversized everyday items were installed in public places bearing the Sportka brand.

DATABASE

The Sweet Smell of Public Transport

Ajax | Czech Republic | 2003 | Out of Home Ambient

To demonstrate the brands two core attributes, Ajax customises a Tram in the Czech Republic, leaving it well cleaned and smelling good.

DATABASE

Outline figures demonstrate torture

Museum of Torture | Czech Republic | 2003 | Ambient

Prague's Museum of Torture uses outlines of figures in public spaces to persuade visitors to darken its doors.

DATABASE

Tube is a ticket for the Metro

Lentilky | Czech Republic | | Out of Home

Lentilky uses its tube shaped box as the inspiration for a transport campaign, negotiating with Prague authorities to allow the packaging to become a passport to travel.

DATABASE

Oddsets on-line

Kurzove Sazky | Czech Republic | April 2004 |


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