Inside track on Media and Advertising

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Country Profile

 

Denmark
 

Area: 43,094 sq km

Population:  5.48 million
 
Capital City: Copenhagen

Language: Danish, English

Currency:  Danish krone

Government: constitutional monarchy

GDP per head: $37,400

Annual Growth: 1.7%

Dialing Code: +453
 
Internet Country Code: .dk
 
Internet Users: 3.171 million
 
Television Broadcast Stations: 26 (plus 51 repeaters)
 
Mobile Users: 5.841 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

DENMARK

Hard going in freesheet war

(13 March 2008)

The country's two leading publishers have suffered heavy losses thanks to their ongoing battle for in the free newspaper market.

(more)

Change is the name of the game

(13 March 2008)

The Danish advertising industry may be experiencing strong growth, but this has come with a lot of changes – with some parts of the sector undergoing ups and downs.

(more)

LATEST NEWS

Your search for Country = Denmark and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

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NEWS

Nordic Canal Plus sale approved

(01 December 2008)

Finland's competition authority has approved the sale of C More Entertainment to Bonnier's TV4-Gruppen.

(more)

NEWS

ProSieben introduces male channel in Denmark

(01 December 2008)

ProSieben's Nordic subsidiary SBS Broadcasting is set to relaunch its Danish channel SBS Net on 1 January.

(more)

NEWS

Denmark's TV2 in landmark legal victory

(23 October 2008)

Denmark and its leading television channel, TV2/Danmark, has won an important victory in the EU's Court of First Instance.

(more)

NEWS

MediaCom buys Data Intelligence

(21 October 2008)

MediaCom has acquired a 75% stake in JLM Holdings, the parent company of Danish-based ROI specialist Data Intelligence.

(more)

NEWS

Ebay buys Danish ad sites

(07 October 2008)

Ebay has bought Denmark's largest small ads company Den Blå Avis (The Blue Newspaper) for €280 million.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

The mobile game

TDC | Denmark | 2007 | Mobile or Internet

TDC links up with the gaming community to gain credibility amongst a hard-to-reach audience.

DATABASE

The truth is not what it seems

Sprite Zero | Denmark | 2007 | Mobile or Internet

Sprite Zero activated its “No Bullsh**t" tagline by posting fake profiles on popular online dating sites.

DATABASE

Cash in hand crackdown

SKAT | Denmark | 2007 | Media Firsts TV Ambient

The Danish Tax Office's campaign against 'cash in hand' work featured fake job adverts with a stern warning for anyone responding.

DATABASE

Getting technical

Danish Technical Schools | Denmark | 2006 | Events Mobile or Internet

Danish Technical Schools overhauled their undesirable image with a popular awards event.

DATABASE

Carlsberg marks the spot

Carlsberg | Denmark | 2006 | TV

Carlsberg takes its association with football to a new level by marking out the position of spot kicks during matches

DATABASE

Profil throws a marketing frisbee

Profil Optik | Denmark | 2006 | Events Mobile or Internet Ambient

Danish optician chain boosts awareness and brand perception with a frisbee designed to look like a contact lens.

DATABASE

Podcasting interactive news

MSN | Denmark | 2006 | Mobile or Internet

MSN connects with advertising folk in Denmark through a MediaCast, a targeted podcast presented by Initiative Universal.

DATABASE

Books help boost BG Bank

BG Bank | Denmark | 2006 | Events Mobile or Internet Retail or POS Press

BG Bank builds awareness of its literature prize sponsorship with an in-store voting mechanism in book shops.

DATABASE

Rav4 takes a turn on baggage carousel

Toyota | Denmark | 2005 | Out of Home Ambient

Toyota targets travellers at Danish airports with model cars on the baggage carousels and the chance to book a test drive from the terminal.

DATABASE

'10 Creators 1000 Images' – Show It Don't Tell It

Sony Ericsson | Denmark | 2005 | Events Mobile or Internet

Sony Ericsson allowed celebrities and other opinion formers the first look at their new S700i cameraphone prior to launch, and used the photos they took as content.

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