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Country Profile

 

Denmark
 

Area: 43,094 sq km

Population:  5.50 million
 
Capital City: Copenhagen

Language: Danish, English

Currency:  Danish krone

Government: constitutional monarchy

GDP per head: $37,400

Annual Growth: -0.6%

Dialing Code: +453
 
Internet Country Code: .dk
 
Internet Users: 3.5 million
 
Television Broadcast Stations: 172
 
Mobile Users: 6.243 million

Source: CIA The World Fact book, 2009 ( www.cia.gov )
 
 
 

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DENMARK

Hard going in freesheet war

13 March 2008

The country’s two leading publishers have suffered heavy losses thanks to their ongoing battle for in the free newspaper market. Johan Lindström reports.

(more)

Change is the name of the game

13 March 2008

The Danish advertising industry may be experiencing strong growth, but this has come with a lot of changes – with some parts of the sector undergoing ups and downs. Claus Gilbert Clausen reports.

(more)

LATEST NEWS

Your search for Country = Denmark and Article Type = News since Jul 2009 has returned 1 results. Showing results 1 to 1:

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NEWS

EU partner with MTV to tackle climate change

(12 November 2009)

The final concert in the European Commission’s “Play to Stop: Climate Change" initiative is to coincide with a United Nations conference on 7 December in Copenhagen.

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Suzuki gas station

Suzuki | Denmark | 2009 | Events Ambient

Suzuki rebrands an entire gas station, offering people a 30% discount off their fuel

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The mobile game

TDC | Denmark | 2007 | Mobile or Internet

TDC links up with the gaming community to gain credibility amongst a hard-to-reach audience.

DATABASE

The truth is not what it seems

Sprite Zero | Denmark | 2007 | Mobile or Internet

Sprite Zero activated its “No Bullsh**t" tagline by posting fake profiles on popular online dating sites.

DATABASE

Cash in hand crackdown

SKAT | Denmark | 2007 | Media Firsts TV Ambient

The Danish Tax Office’s campaign against 'cash in hand' work featured fake job adverts with a stern warning for anyone responding.

DATABASE

Getting technical

Danish Technical Schools | Denmark | 2006 | Events Mobile or Internet

Danish Technical Schools overhauled their undesirable image with a popular awards event.

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Carlsberg marks the spot

Carlsberg | Denmark | 2006 | TV

Carlsberg takes its association with football to a new level by marking out the position of spot kicks during matches

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Profil throws a marketing frisbee

Profil Optik | Denmark | 2006 | Events Mobile or Internet Ambient

Danish optician chain boosts awareness and brand perception with a frisbee designed to look like a contact lens.

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Books help boost BG Bank

BG Bank | Denmark | 2006 | Events Mobile or Internet Retail or POS Press

BG Bank builds awareness of its literature prize sponsorship with an in-store voting mechanism in book shops.

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Podcasting interactive news

MSN | Denmark | 2006 | Mobile or Internet

MSN connects with advertising folk in Denmark through a MediaCast, a targeted podcast presented by Initiative Universal.

DATABASE

Rav4 takes a turn on baggage carousel

Toyota | Denmark | 2005 | Out of Home Ambient

Toyota targets travellers at Danish airports with model cars on the baggage carousels and the chance to book a test drive from the terminal.
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