Media and Marketing, for the inside track on international media and advertising

FRANCE

One big, extended family

(21 November 2007)

Faced with falling circulation and rising print costs, ISABELLE MUSNIK learns that the paid-for sector is turning to brand extensions to survive. Is the strategy paying off?

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A tour de force to reckon with

(21 November 2007)

Lagardère's strategy to become a group managing cross-media audiences suggests a big market shift, writes CATHERINE GAUDENZ

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2006: Grand or Premier Cru?

(21 November 2007)

Aggressive advertising on TV by retail brands and much greater investment in online media are propelling France's growth trend to record spend levels. Arnaud Vataire reports.

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The future's orange for new media

(28 August 2008)

As a well-established market, French media is looking for new ways to develop and ensure future growth. Olivia Solon reports on the direction TV, print and online are taking.

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LATEST NEWS

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NEWS

TV5Monde outsources adsales

(30 October 2008)

TV5Monde has disbanded its internal sales team and consolidated the handling of its advertising sales into FTP International.

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NEWS

Platform-A launches in France

(23 October 2008)

Platform-A has launched its new offer in France by combining online advertising operations of Advertising.com and AOL.

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NEWS

Germany top nation brand

(26 September 2008)

Germany is viewed as the best overall “brand", in the latest Anholt-GfK Roper Nation Brands Index.

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NEWS

Screen Digest paints dire picture for TV

(04 September 2008)

TV broadcasters in western Europe are facing a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation, according to Screen Digest.

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NEWS

CBS names new head in France

(01 September 2008)

As part of a restructure of its French operations, CBS Outdoor International has hired Emmanuel Schalit as président du directoire.

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