Country Profile
Click Here for TGI consumer insights from Germany.
Germany
Area: 357,050 sq km
Population: 82.5 million
Capital City: Berlin (population – 3.4 million)
Language: German
Currency: Euro
Government: Federal republic
GDP per head: €28,194
Annual Growth: +2.9%
Dialing Code: +49
Internet Country Code: .de
Internet Users: 38.6 million
Television Broadcast Stations: 373 (plus 8,042 repeaters)
Mobile Users: 84.3 million
Source: Foreign & Commonwealth Office (www.fco.gov.uk)
CMDglobal.com’s Creative Hotspots
For a report on this market from a more creative media viewpoint, click here
GERMANY
Tightening the communication noose
(27 October 2008)
With consumer confidence taking a nose dive, German advertisers are facing uncertain times and are having to find ways to reduce budgets. BIRGIT KONRAD reports
(more)Print titles in need of help
(21 November 2007)
As sluggish readership trends in German publishing spark a fall in ad revenue, online activity is on the up, says ELKE HAEBERLE.
(more)Selling in the spotlight
(21 November 2007)
A federal investigation into Germany's two big sales houses is set to shake up the way TV ad deals are made, says SONJA FELDMEIER.
(more)Home advantage boosts publishers
(13 March 2008)
Having strict anti-trust legislation means that German publishing companies have the upper hand in the local market. But it also means they need to spread their wings abroad.
(more)Local providers for local people
(13 March 2008)
While a massive number of Germans are online, and they love internet shopping, the country's digital scene is dominated by home-grown brands. Oliver Gertz highlights opportunities
(more)LATEST NEWS
Your search for Country = Germany and Article Type = News since Nov 2007 has returned 5 results. Showing results 1 to 5:
NextNEWS
(30 October 2008)
Billetts, the media consulting and auditing arm of Ebiquity, has launched an office in Germany, as part of its global expansion plans.
(more)NEWS
(26 September 2008)
Germany is viewed as the best overall “brand", in the latest Anholt-GfK Roper Nation Brands Index.
(more)NEWS
Screen Digest paints dire picture for TV
(04 September 2008)
TV broadcasters in western Europe are facing a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation, according to Screen Digest.
(more)NEWS
The Search Works launches in Germany
(19 June 2008)
Performance marketing company The Search Works, has launched a new office in Germany for paid search marketing clients.
(more)NEWS
Online has greatest influence on consumers
(13 June 2008)
A study measuring the influence of the internet on consumer behaviour in the UK, Germany and France has revealed the growing influence of the internet on consumers.
(more)
Back to topNextCREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM
Page 1 of 7 | 1 | 2 | 3 | 4 | 5 > >>
DATABASE
Toyota sets up home
Toyota iQ |
Germany
| 2008 | 
DATABASE
The outdoor Christmas countdown
Energie Baden-Württemberg AG (EnBW) |
Germany
| 2007 |
DATABASE
Mow a meadow
Gardena |
Germany
| 2007 | 
DATABASE
Traveller's rest
Mercure Hotels |
Germany
| 2007 |
DATABASE
Campus appearances
Shoestring |
Germany
| 2007 |
DATABASE
Customers on the catalogue
Ikea |
Germany
| 2007 |
DATABASE
Helping you park
VW Park Assist |
Germany
| 2007 |
DATABASE
Poker to the People
Bwin |
Germany
| 2007 |
DATABASE
Mondeo Megasite
Ford |
Germany
| 2007 |
DATABASE
Hail Cesar
Cesar |
Germany
| 2007 | 
Page 1 of 7 | 1 | 2 | 3 | 4 | 5 > >>
© 2007 C Squared Communications Ltd | Terms & Conditions