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Country Profile

Click Here for TGI consumer insights from Italy.

Italy
 


Area: 301,230 sq km

Population: 58 million
 
Capital City: Rome

Language: Italian

Currency:  euro

Government: republic

GDP per head: $31,000

Annual Growth: 1.9%

Dialing Code: +39
 
Internet Country Code: .it
 
Internet Users: 28.855 million
 
Television Broadcast Stations: 358 (plus 4,728 repeaters)
 
Mobile Users: 71.5 million

Source: CIA The World Fact book (www.cia.gov)
 

ITALY

Free titles on target for Italian media

(08 February 2008)

The rise in popularity of free newspapers and the country's success at the football World Cup have helped drive the growth in advertising expenditure, despite a predicted gloom in the Italian economy. Olivia Solon reports.

(more)

LATEST NEWS

Your search for Country = Italy and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

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NEWS

Playboy launches in Italy

(08 December 2008)

Playboy is set to launch an Italian edition.

(more)

NEWS

Germany top nation brand

(26 September 2008)

Germany is viewed as the best overall “brand", in the latest Anholt-GfK Roper Nation Brands Index.

(more)

NEWS

New MDs for MEC Italy

(08 September 2008)

Luca Vergana and Matteo Cardani have been appointed joint managing directors of Mediaedge:cia Italy.

(more)

NEWS

Screen Digest paints dire picture for TV

(04 September 2008)

TV broadcasters in western Europe are facing a downward spiral of economic slowdown, advertising recession, deflated prices and audience fragmentation, according to Screen Digest.

(more)

NEWS

Unilever sells Bertolli for €630m.

(22 July 2008)

Unilever has sold off its Bertolli olive oil and vinegar business to Spanish Grupo SOS for €630m.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Stop taking breaks

Freelers Pavesi | Italy | 2007 | Mobile or Internet TV

Barilla is teaming up with MTV online and on TV to promote its new savoury and sweet snack, Freelers Pavesi

DATABASE

Toothpaste goes green

AZ Herbal | Italy | 2007 | Mobile or Internet TV

AZ Herbal launches a new type of toothpaste with a lifestyle positioning.

DATABASE

A Fresh Air Explosion

Perfetti | Italy | 2007 | TV

A farting chipmunk is the unlikely hero of an integrated chewing gum campaign.

DATABASE

Driving into consumers' hearts

Peugeot | Italy | 2007 | Mobile or Internet Out of Home

Peugeot drove its way into the hearts of its young target audience by deploying “Cupids" in 10 cities on Valentine's Day inviting consumers to join an online dating service.

DATABASE

VW is quick off the mark

Volkswagen | Italy | 2006 | Mobile or Internet

A fast-executed pop-up celebrates Italy's win at the world cup and reminds everyone that VW drove them there.

DATABASE

Resident Evil - Horror Imagery

Nintendo | Italy | 2006 | Out of Home Ambient

Nintendo DS used horror images depicting severed hands and grave stones to promote their "Resident Evil" computer games, reflecting the genre of the release.

DATABASE

The Mafia connection

Renault | Italy | 2006 | Events Out of Home

Renault promoted its Megane Grandtour with a touring Mafia movie set.

DATABASE

Bamboocha

Fanta | Italy | 2006 | Mobile or Internet TV Ambient Radio PR

Fanta created a new addition to the lexicon for young italians - word "Bamboocha". It was seeded in different mediums before Fanta revealed it was the basis of their campaign.

DATABASE

Brand soap promotes new coffee

Carmencita | Italy | 2005 | Mobile or Internet TV Press Radio

Lavazza used a branded soap featuring Carmencita and her friends to promote a new coffee brand to a younger audience. Each of the 12 two-and-a-half minute episodes was broadcast at the same time on Friday evenings with other media used to promote the series.

DATABASE

Poster on a building belonging to the Vatican

Coca Cola | Italy | 2005 | Media Firsts PR

Coke promotes “on the go" consumption through the use of animated large scale poster advertising on a Vatican owned building in Rome, defeating poster site regulations prohibiting 3D animated megasites.

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