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Click Here for TGI consumer insights from Poland.

Poland
 


Area: 312,685 sq km

Population:  38.5 million
 
Capital City: Warsaw

Language: Polish

Currency:  zloty (PLN)

Government: republic

GDP per head: $17,300

Annual Growth: 4.8%

Dialing Code: +48
 
Internet Country Code: .pl
 
Internet Users: 16 million
 
Television Broadcast Stations: 75
 
Mobile Users: 41.1 million

Source: CIA The World Fact book, 2009 ( www.cia.gov )
 
 
 

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POLAND

Polishing up on integrated comms

16 December 2008

Communication based on engagement has to be the next move, as consumers switch off the TV and turn to the internet for information. Anna Lubowska reports.

(more)

Big business adds polish to sector

13 March 2008

The Polish media landscape is being shaped by in which international players vie for dominance. Piotr Ruszak reports.

(more)

LATEST NEWS

Your search for Country = Poland and Article Type = News since Jul 2009 has returned 4 results. Showing results 1 to 4:

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NEWS

Poland aims for European tourists

(04 March 2010)

Polish authorities are investing €30m in a pan-European promotional drive to bolster the country’s tourism industry.

(more)

NEWS

Initiative claim BMW account win

(26 February 2010)

BMW Poland has awarded its media planning and buying business to Initiative’s Polish division.

(more)

NEWS

Kolasa to head Universal Networks International Poland

(08 January 2010)

Pawel Kolasa has joined Universal Networks International as head of sales for Poland.

(more)

NEWS

Universal Channel launches ad sales in Poland

(24 September 2009)

Universal Channel is to launch ad sales in Poland with At Media from 1 October.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Ad-funded mobile brand

36.6 | Poland | 2008 | Events Mobile or Internet TV Ambient PR

An ad-funded mobile brand launches in Poland with a strategy that saw the brand give the target consumer something for nothing

DATABASE

Fanta-stic flirting

Fanta | Poland | 2008 |

Fanta provides an application that facilitates flirting on a social networking site

DATABASE

Your name’s on the banner

Tyskie | Poland | 2008 | Mobile or Internet Retail or POS

Personalised internet banners give impact to Tyskie’s sales promotion.

DATABASE

Chocolatey message

3Bit | Poland | 2007 | Mobile or Internet

A chocolate bar promotes itself via an instant messenger service.

DATABASE

TV ticker heads for the web

TVN24 | Poland | 2006 | Mobile or Internet

TVN puts its news ticker on two key financial websites to target business executives

DATABASE

Mass applause for Coke Light

Coca Cola | Poland | 2006 | Events Mobile or Internet Ambient

Flash mobs are used to change consumer attitudes to public praise in advance of a new TV commercial airing

DATABASE

Amnesty recreates media censorship in Poland

Amnesty International | Poland | 2005 | Mobile or Internet TV Press Out of Home Radio

To promote freedom of speech in neighbouring Belarus, Amnesty reintroduced the concept to Poland with newspapers and magazines wrapped with a censored front page, radio ads “blocked" and pictures of dissidents from Belarus stuck to lamp-posts with tape across their mouths.

DATABASE

Get Closer with Nivea Deodorants

Nivea | Poland | 2005 | Mobile or Internet Retail or POS TV Ambient

Nivea targets youth via ambient

DATABASE

Velvet gets a five-month placement in soap

Velvet | Poland | 2005 | TV

Kimberly-Clark gets its new Velvet into 81 different scenes in a top Polish soap as part of a cleverly integrated product placement. The tissue was at the heart of the story for five months.

DATABASE

Integrated Campaign

Heyah | Poland | 2004 | TV Press Out of Home Ambient

Polska Telefonia Cyfrowa were able to achieve massive initial sales following an intrigue and domination campaign.
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