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Country Profile


 

Click Here for TGI consumer insights from Poland.

Poland
 


Area: 312,685 sq km

Population:  38.5 million
 
Capital City: Warsaw

Language: Polish

Currency:  zloty (PLN)

Government: republic

GDP per head: $16,200

Annual Growth: 6.5%

Dialing Code: +48
 
Internet Country Code: .pl
 
Internet Users: 11 million
 
Television Broadcast Stations: 40
 
Mobile Users: 36.746 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

POLAND

Big business adds polish to sector

(13 March 2008)

Competition and flux are the main characteristics of a market in which international players vie for dominance. Piotr Ruszak explores how the Polish media landscape is being shaped by their presence

(more)

LATEST NEWS

Your search for Country = Poland and Article Type = News since Nov 2007 has returned 3 results. Showing results 1 to 3:

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NEWS

Facebook launches in Polish

(15 May 2008)

Facebook has released a Polish version of the site, after 450 members helped in the translation effort.

(more)

NEWS

Bebo partners with Agora for local launch

(06 December 2007)

Social network Bebo is joining forces with Polish media company Agora to launch a co-branded site.

(more)

NEWS

ZenithOptimedia Poland wins telecoms account

(23 November 2007)

ZenithOptimedia Poland has been appointed to handle planning and buying business for multimedia mobile operator Play and its partner, telecoms company Netia. Netia owns 23.4% of P4, owner of the Play brand.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Your name's on the banner

Tyskie | Poland | 2008 | Mobile or Internet Retail or POS

Personalised internet banners give impact to Tyskie's sales promotion.

DATABASE

Chocolatey message

3Bit | Poland | 2007 | Mobile or Internet

A chocolate bar promotes itself via an instant messenger service.

DATABASE

TV ticker heads for the web

TVN24 | Poland | 2006 | Mobile or Internet

TVN puts its news ticker on two key financial websites to target business executives

DATABASE

Mass applause for Coke Light

Coca Cola | Poland | 2006 | Events Mobile or Internet Ambient

Flash mobs are used to change consumer attitudes to public praise in advance of a new TV commercial airing

DATABASE

Amnesty recreates media censorship in Poland

Amnesty International | Poland | 2005 | Mobile or Internet TV Press Out of Home Radio

To promote freedom of speech in neighbouring Belarus, Amnesty reintroduced the concept to Poland with newspapers and magazines wrapped with a censored front page, radio ads “blocked" and pictures of dissidents from Belarus stuck to lamp-posts with tape across their mouths.

DATABASE

Velvet gets a five-month placement in soap

Velvet | Poland | 2005 | TV

Kimberly-Clark gets its new Velvet into 81 different scenes in a top Polish soap as part of a cleverly integrated product placement. The tissue was at the heart of the story for five months.

DATABASE

Get Closer with Nivea Deodorants

Nivea | Poland | 2005 | Mobile or Internet Retail or POS TV Ambient

Nivea targets youth via ambient

DATABASE

Integrated Campaign

Heyah | Poland | 2004 | TV Press Out of Home Ambient

Polska Telefonia Cyfrowa were able to achieve massive initial sales following an intrigue and domination campaign.

DATABASE

Become a star

Acuvue 2 Colours | Poland | |

DATABASE

Catfish

Chrysler Voyager | Poland | 2004 | Press Out of Home Ambient PR

To target potential customers DaimlerChrysler releases catfish in to the wild, in a PR effort aimed at fishing enthusiasts and high earners.

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