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Country Profile


 

 
Portugal
 

Area: 92,391 sq km  

Population: 10.67 million
 
Capital City: Lisbon

Language: Portuguese  

Currency:  Euro

Government: republic; parliamentary democracy

GDP per head: $21,800

Annual Growth: 1.9%

Dialing Code: +351
 
Internet Country Code: .pt
 
Internet Users: 3.213 million
 
Television Broadcast Stations: 62 (plus 166 repeaters)
 
Mobile Users: 12.226 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

PORTUGAL

Sick man of europe in need of boost

(08 February 2008)

High unemployment rates and levels of household debt have left Portugal's economy lagging behind many of its southern European neighbours – although low media costs have made it an attractive market. Olivia Solon reports.

(more)

LATEST NEWS

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NEWS

New Iberia head for Starcom

(19 June 2008)

Ángel Doménech has been appointed chief executive of Starcom MediaVest Group for Spain and Portugal.

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

2D advertising is dead, long live 3D

Super Bock | Portugal | 2008 | Media Firsts Out of Home Cinema

Super Bock beer created the world's first digital 3D advertising spot.

DATABASE

Dressing up Lisbon

Fox International Channels | Portugal | 2008 | Ambient

The streets of Lisbon are redecorated to highlight two key US series for Fox International Channels

DATABASE

A greater cause

Modelo | Portugal | 2007 | TV Out of Home Branded content

A Portuguese supermarket does social responsibility on a grand scale, gaining media owner and celebrity support.

DATABASE

OMD goes on TV

MediaPreview.tv | Portugal | 2007 | Mobile or Internet

OMD creates its own IPTV channel Mediapreview.tv to bring news to the media, marketing and advertising community in Portugal

DATABASE

The smallest TV commercial break

TMN | Portugal | 2007 | Media Firsts TV

A mobile operator makes a bit impact with a small television advertisement

DATABASE

Nat Geo goes Kung Fu crazy

National Geographic | Portugal | 2006 | Mobile or Internet Ambient PR

National Geographic in Portugal promotes its Martial Arts week with a campaign that put fighters on the street corners

DATABASE

Nokia goes Hi-tech in Portugal

Nokia | Portugal | 2006 | Mobile or Internet TV Out of Home Radio

The ad moves, takes your picture and puts you on display, is this the future of airport advertising or just a one off? The aim is to promote the new Nokia N-90, a phone with a high quality lens.

DATABASE

Beer brand provides new year countdown

Superbock | Portugal | 2005 | TV Out of Home

Superbock beer promoted its new bigger bottle with a New Year domination strategy that included using TV ad break idents to provide a branded countdown to the big moment.

DATABASE

UZO takes a special spot

UZO | Portugal | 2005 | TV

A new mobile telecoms brand advertises in the gap between a soap summary and the night's new action.

DATABASE

Live ads promote retailer

Jumbo | Portugal | 2005 | Media Firsts TV

Live ads challenged Portuguese consumers to find cheaper prizes than those offered at Jumbo. Ads were broadcast from a named store and only once did the consumer challenge result in a reverse.

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