Inside track on Media and Advertising

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Country Profile

 

 

Russia
 


Area: 17,075,200 sq km

Population: 140 million
 
CapitalCity: Moscow

Language: Russian

Currency:  Russian ruble

Government: federation

GDP per head: $14,600

Annual Growth: 8.1%

Dialing Code: +7
 
Internet Country Code: .ru
 
Internet Users: 25.689 million
 
Television Broadcast Stations: 7,306
 
Mobile Users: 150 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

RUSSIA

Russian TV makes all the right signals

(21 November 2007)

With a population of 143 million and a reach of 99%, TV remains the favoured choice for Russian advertisers, says IRINA EDEMSKAYA.

(more)

Russia moves out of the red

(21 November 2007)

The days of Russia being portrayed as the West's poor relation are long gone as consumers increasingly look to premium products. KIRILL MATVEEV assesses the market.

(more)

Online leads Russian ad revolution

(28 August 2008)

The Russian advertising market shows no signs slowing – but will restrictions on tobacco, alcohol and outdoor advertising mark the end of the honeymoon? Kirill Matveev reports

(more)

LATEST NEWS

Your search for Country = Russia and Article Type = News since Jan 2008 has returned 5 results. Showing results 1 to 5:

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NEWS

Metro in Moscow JV

(05 January 2009)

Metro International has acquired a stake in Gazeta Moscow.

(more)

NEWS

Advertisers in Russia remain bullish

(20 November 2008)

Despite the economic downturn advertisers in Russia are not looking to make significant changes to their media plans, according to media consultancy and auditing company Joined up Media.

(more)

NEWS

Sanoma launches Best Life in Russia

(20 August 2008)

Independent Media Sanoma Magazines is set to launch the sixth edition of men's lifestyle title, Best Life, in Russia.

(more)

NEWS

MTS runs mobile marketing campaign with Velti

(16 July 2008)

Russian telecoms firm MTS has picked platforms and services provider Velti to create, deliver and manage a major mobile marketing campaign.

(more)

NEWS

MTS and MySpace team up

(03 July 2008)

Mobile TeleSystems, the largest mobile phone operator in Russia, has partnered with MySpace Russia, the local version of the leading international social network.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Recharge of the flight brigade

MegaFon | Russia | 2007 | Out of Home

MegaFon targeted air travellers with branded mobile phone recharging stations.

DATABASE

Magnets to remind you

Microsoft Forefront | Russia | 2007 | Press

A magnetic insertion helps target IT managers via press insertions.

DATABASE

Upgrading the internet

SkyLink | Russia | 2007 | Events Mobile or Internet Press

SkyLink targets leisure activities, retail partners and journalists to promote its new high-speed mobile internet and data service.

DATABASE

Take control of the results

Fifa 08 | Russia | 2007 | Mobile or Internet Press Out of Home Radio

FIFA 08 launch focuses on the giving Russians the power to change match results.

DATABASE

More power than you need

Rexona | Russia | 2007 | TV Branded content

Rexona encourages men to use deodorant by linking up with a popular sporting programme.

DATABASE

Adrenalin rush

MegaFon | Russia | 2007 | Media Firsts TV Branded content Product placement Cinema

Mobile phone operator MegaFon infiltrates the gaming world to capture the virtual audience's attention in a Russian media first.

DATABASE

Uralsib gets interactive with mortgages

Uralsib | Russia | 2006 | Mobile or Internet Cinema

Russian bank Uralsib defies dull sector conventions with an interactive cinema ad featuring audience participation in more than 100 screens.

DATABASE

Letting customers do the talking

Intel | Russia | 2006 | Mobile or Internet Press

Intel invited business customers to submit case studies of the most innovative use of its products for publication in a business magazine.

DATABASE

Street Styles

Got2B | Russia | 2005 | Out of Home Ambient Branded content

To generate interest in the brand Got2b haircare products took to the street to show off their new looks.

DATABASE

Make me Famous

MegaFon | Russia | 2005 | Mobile or Internet Out of Home

Megafon worked out a creative campaign based on the assumption that people would generate content for the campaign through their own desire to become famous.

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