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Country Profile

Click Here for TGI consumer insights from Spain.

Spain
 


Area: 504,782 sq km

Population: 40 million
 
CapitalCity: Madrid

Language: Castilian Spanish

Currency:  euro

Government: parliamentary monarchy

GDP per head: $33,700

Annual Growth: 3.8%

Dialing Code: +34
 
Internet Country Code: .es
 
Internet Users: 18.578 million
 
Television Broadcast Stations: 224
 
Mobile Users: 46 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

SPAIN

In real danger of boiling over

(21 November 2007)

Has the sector already reached saturation point, or is it still large enough to sustain its freesheet growth, albeit at the expense of paid-for newspapers? asks RAFAEL URBANO

(more)

Backed into a corner

(21 November 2007)

CONCHA WERT looks at how launches, closures and consolidation are changing the shape of a Spanish magazine market in turmoil

(more)

Spanish Print Takes a Bullish Stance

(08 February 2008)

The name of the game in Spain is consolidation as print titles learn to adapt to the challenges affecting publishers in many other international markets. Pip Brooking investigates.

(more)

Spanish Media Optimistic for Future

(08 February 2008)

TV, free press and the internet are among the sectors earmarked by Spanish media professionals for investment in 2008. César Vacchiano reports.

(more)

LATEST NEWS

Your search for Country = Spain and Article Type = News since Jan 2008 has returned 4 results. Showing results 1 to 4:

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NEWS

Grupo Consultores' Riesgo joins DDB

(18 September 2008)

DDB has named Angel Riesgo president of its Madrid office.

(more)


NEWS

Carat downgrades adspend forecasts

(27 August 2008)

Carat has downgraded its forecasts for global advertising expenditures in 2008 and 2009.

(more)


NEWS

New Iberia head for Starcom

(19 June 2008)

Ángel Doménech has been appointed chief executive of Starcom MediaVest Group for Spain and Portugal.

(more)


NEWS

SMG Iberia CEO departs

(07 May 2008)

Alberto Gost, president and chief executive of Starcom MediaVest Group Iberia, has left the company after five years, to become a consultant.

(more)


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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM


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DATABASE

Famous faces fight their shadow

Adidas Techfit | Spain | 2008 | Mobile or Internet

Celebrity sportsmen compete against their shadows to promote Adidias range.

DATABASE

Spray away then fade away

Coke Zero | Spain | 2008 | Events Ambient

Coke Zero takes guerrilla art to a series of events using technology to produce graffiti without the downsides.

DATABASE

Singing for snacks

Qe | Spain | 2008 | Mobile or Internet

An online karaoke contest builds awareness and a 30% sales boost for Qé.

DATABASE

Dominating retail at Christmas

National Treasure | Spain | 2007 | Retail or POS TV

Disney dominates the Christmas retail environment with the launch of a festive family film.

DATABASE

The Cinexperience

Vodafone | Spain | 2007 | Cinema

Cinemagoers played virtual tennis thanks to Vodafone in Spain.

DATABASE

Coke the movie

Coca Cola | Spain | 2007 | Mobile or Internet TV Press Out of Home

Coke turns its epic global ad into a movie in Spain, delivering significant sales increases

DATABASE

What time is the programme?

Fossil | Spain | 2007 | TV

A watch company helps TV viewers plan their evenings and creates a new ad format in the process.

DATABASE

Watch and wear

Mango | Spain | 2007 | Mobile or Internet TV Press Out of Home

Mango microsite shows Spain how to make the most of its new collection.

DATABASE

Here there and everywhere

Orange | Spain | 2007 |

Orange fought off competition to its Internet Everywhere product by installing computers in bus shelters.

DATABASE

Freeing el Colgao

Atrapalo | Spain | 2007 | Media Firsts Mobile or Internet TV

Atrapalo became the country's most popular travel site via an interactive game and primetime TV talkshows.

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