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Country Profile

Click Here for TGI consumer insights from Turkey.

Turkey
 

Area: 780,580 sq km

Population: 71.8 million
 
CapitalCity: Ankara

Language: Turkish

Currency:  Turkish lira

Government: republican parliamentary democracy

GDP per head: $9,400

Annual Growth: 5.1%

Dialing Code: +90
 
Internet Country Code: .tr
 
Internet Users: 12.284 million
 
Television Broadcast Stations: 635 (plus 2,934 repeaters)
 
Mobile Users: 52.663 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 

TURKEY

Turkish delight for print sector

(21 November 2007)

Thanks to the desirability of its audience, Turkey's newspaper market is attracting foreign investment. OLIVIA SOLON reports.

(more)

Global investment turns to Turkey

(28 August 2008)

Turkish media is predicted to go from strength to strength in the next few years as foreign advertisers see the country as an appealing destination. OLIVIA SOLON reports

(more)

LATEST NEWS

Your search for Country = Turkey and Article Type = News since Jan 2008 has returned 3 results. Showing results 1 to 3:

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NEWS

VOD launch in Turkey

(19 November 2008)

Turkey's largest internet service provider, TTNET, is expanding into on-demand TV.

(more)

NEWS

Newsweek launches in Turkey

(04 November 2008)

The latest non-English language edition of Newsweek launched last week with Newsweek Turkey finally debuting on newsstands.

(more)

NEWS

OK! launches in Turkey

(17 January 2008)

OK! magazine has launched its 14th international edition in Turkey.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Extraordinary media for Fiat Bravo

Fiat | Turkey | 2008 | Mobile or Internet TV Press Out of Home Radio

Fiat launches the Bravo in Turkey with a range of surprising messages.

DATABASE

Flaky way to get attention

Head & Shoulders | Turkey | 2007 | Ambient

Head & Shoulders launches an attack against dandruff with a humorous ambient campaign.

DATABASE

Celebrate good times

Ferrero Rocher | Turkey | 2007 | Press

Ferrero Rocher targeted business people by sponsoring a prestigious human resources supplement and sending chocolate.

DATABASE

Softening the landing

Ariel | Turkey | 2007 | Media Firsts Out of Home

Ariel Extra Soft softened the landing for returning holidaymakers with brand messages delivered on the flight home.

DATABASE

Radio messages

Beko | Turkey | 2007 | Media Firsts Radio

Short description (25 words) Special radio network over-rides traditional broadcasters with a sales message.

DATABASE

Freezing in Turkey

Coca Cola | Turkey | 2007 | TV Out of Home

Coke keeps Turkey cool to promote its summer refreshment.

DATABASE

Ritmix Radio

Ritmix | Turkey | 2007 | Mobile or Internet Radio

Soft drink Ritmix invited listeners to compile and play their favourite music on the radio.

DATABASE

Coke unveils media firsts in Turkey

Coca Cola | Turkey | 2006 | Media Firsts Mobile or Internet Out of Home

The “Coke Side of Life" is promoted in Turkey with an integrated outdoor and mobile campaign that includes Bluetooth and ambient outdoor.

DATABASE

Radikal approach to right-handers

Radikal | Turkey | 2006 | Press

Radikal sets out to convince advertisers that it can innovate by creating a right-hand page only edition of its design supplement.

DATABASE

Local McDonald's Campaign

McDonald's | Turkey | 2005 | Mobile or Internet Out of Home Ambient

McDonald's in Turkey launches their local delivery service, with heavy competition, they use direct marketing to get menus in front of people.

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