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Country Profile


Click Here for TGI consumer insights from Brazil

Brazil
 

Area: 8,511,965 sq km

Population: 191.9 million
 
Capital City: Brasilia

Language: Portuguese

Currency: real
 
Government: federal republic

GDP per head: $9,700

Annual Growth: 4.5%

Dialing Code: +55
 
Internet Country Code: .br
 
Internet Users: 42.6 million
 
Television Broadcast Stations: 138
 
Mobile Users: 99.9 million

Source: Foreign & Commonwealth Office (www.fco.gov.uk)
 
 
CMDglobal.com’s Creative Hotspots
 
For a report on this market from a more creative media viewpoint, click here
 

BRAZIL

Brazilian sectors play it by the rules

(08 February 2008)

Strict rules and regulations governing the way media is traded have seen Brazil develop in a different direction to the rest of the world. But, as Adrian Pennington reports, these shortcomings haven't seemed to have affected growth.

(more)

LATEST NEWS

Your search for Country = Brazil and Article Type = News since Nov 2007 has returned 2 results. Showing results 1 to 2:

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NEWS

Publicis acquires Brazilian interactive agency

(20 November 2008)

Publicis Groupe has acquired the Sao Paulo-based digital agency Tribal.

(more)

NEWS

Aegis buys in Brazil

(07 May 2008)

Aegis Group has bought Brazilian communications agency Age.

(more)

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CREATIVE MEDIA CASE STUDIES FROM CMDGLOBAL.COM

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DATABASE

Mobile fun and games in youth promo

Seda Shampoo | Brazil | 2008 | Mobile or Internet

Unilever targets teenagers via mobile using a teen version of shampoo.

DATABASE

Microwave this ad

Hot Pockets | Brazil | 2007 | Press

Stick the Hot Pockets ad in the microwave to discover the Brazilian product's new lines.

DATABASE

Musical Fusion

Coca Cola | Brazil | 2007 | Mobile or Internet TV Out of Home Branded content

Coke targets teens via a branded entertainment show on MTV in Brazil.

DATABASE

Telefonica packages Sunday newspapers

Telefonica | Brazil | 2007 | Press Ambient

A triple play package provider targets a trio of popular publications at launch.

DATABASE

Driving mobile

Fiat | Brazil | 2007 | Mobile or Internet

Fiat markets the new Punto in Brazil with a predominantly mobile strategy and a 3D virtual driving experience online.

DATABASE

A major adventure in Brazil

Guarana Antarctica | Brazil | 2007 | Mobile or Internet Press

An energy drink creates an elaborate and adventurous Alternate Reality Game to engage with young people.

DATABASE

Nokia gets down with Fat Boy Slim

Nokia | Brazil | 2007 | Mobile or Internet

Nokia launches two virtual phones in the Latin American version of Second Life with the aid of a concert by Fat Boy Slim.

DATABASE

Philips parties in Brazil

Philips | Brazil | 2007 | Mobile or Internet

Dutch electrical giant Philips sponsors the first New Year party in Brazil's Second Life.

DATABASE

Driving mobile

Fiat | Brazil | 2007 | Mobile or Internet

Fiat markets the new Punto in Brazil with a predominantly mobile strategy and a 3D virtual driving experience online.

DATABASE

Don't Melt

Consul | Brazil | 2006 | Ambient

To promotes its air-conditioning units, Consul found a cost-effective way of reaching thousands of people trying to cool down in the summer months.

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