Media and Marketing, for the inside track on international media and advertising

USA

Goodbye old, good buy new

(21 November 2007)

Facing the challenge of making digital actually pay for itself, traditional media owners have been busy laying off staff and restructuring their businesses, writes MEG CARTER

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Why media is the big election winner

(28 August 2008)

Media owners are licking their lips as the presidential candidates continue to splash the cash and turn to digital to reach a new generation of voters. Olivia Solon reports

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LATEST NEWS

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NEWS

J&J splits pharmaceutical business in the US

(05 November 2008)

Johnson & Johnson is set to split its $110m pharmaceutical business in the US between holding groups Interpublic and WPP.

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NEWS

New York Times unveils online redesign

(25 September 2008)

The New York Times has expanded its business and technology coverage online with a redesign.

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NEWS

ANA opposes Google-Yahoo deal

(08 September 2008)

The Association of National Advertisers (ANA) in the US has sent a letter to the Department of Justice (DOJ) stating its objection to the announced Google-Yahoo search advertising partnership which is currently under review.

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NEWS

US to overtake UK in mobile web use

(27 August 2008)

Mobile web use in the US is on track to surpass the UK, according to mobile web data released by Bango.

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NEWS

Carat downgrades adspend forecasts

(27 August 2008)

Carat has downgraded its forecasts for global advertising expenditures in 2008 and 2009.

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