Mashable CRO Seth Rogin on why businesses should embrace ‘the fear’ | M&M Global

Mashable CRO Seth Rogin on why businesses should embrace ‘the fear’

Mashable chief revenue officer Seth Rogin joined M&M Global for a discussion on why media businesses should embrace ‘the fear’, and why the pace of change is only going to get faster.

Seth Rogin

Rogin, who was at Festival of Media Global to speak about the role of programmatic in marketing, said the industry must push the rate of change.

“Any brand that thought, ‘Oh, you know that change that’s coming, I’m going to hold back on that a little bit,’ they always lost or they always had to play catch-up. Why not change the culture of the advertising industry to be change-hungry?” said Rogin.

Watch the full interview below

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