Maxus APAC promotes Dick Laurie and Rose Huskey to senior roles | M&M Global

Maxus APAC promotes Dick Laurie and Rose Huskey to senior roles

Maxus has appointed a new senior Asia Pacific team, with Rose Huskey taking on the role of chief client officer and Dick Laurie becoming chief planning officer.

Dick Laurie, chief planning officer, Maxus APAC
Dick Laurie, chief planning officer, Maxus APAC

Huskey steps up from her previous role of head of client leadership, Asia, at the GroupM agency, and will continue to work closely with clients such as L’Oréal, Unicharm, Jetstar and Huawei. Prior to this, she was managing director of Maxus Vietnam.

Laurie, meanwhile, has been with Maxus for three years, latterly as regional planning director for Asia.

Maxus APAC chief executive Ajit Varghese said: “[Laurie and Huskey] are proven leaders at Maxus and have been successful managers in their respective fields. Their promotions are well deserved as they lead Maxus to help meet the ever evolving client needs, bringing together consumer understanding, data effectiveness and content consumption in the most creative way.”

Huskey commented: “The industry is changing at such a fast pace that media agencies are constantly having to evolve in order to meet clients’ needs. I am very excited to be working with a hugely talented group of people, collaborating with our local, regional and global teams to effectively navigate the increasingly complex marketing services landscape, to ensure that we delivering the most effective business solutions for our clients.”

Laurie added: “The Asia Pacific market is changing at an ever increasing rate, which means both exciting and challenging times ahead. There’s no better place to be than Asia Pacific right now. At Maxus we are focused on leading change for the benefits of our clients. By working with passion, agility, collaboration and entrepreneurial spirit, we can make sure that we continue to offer best in class solutions to all our clients. I love what we do here and can’t wait to see what the future delivers.”

What does a global creative director do at a media agency? M&M Global spoke to Maxus’ newly-appointed global creative director Jen Smith about why advertising creativity means more than just art direction.


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