GroupM agency Maxus has hired former Omnicom Media Group (OMG) digital boss Damian Blackden to the role of global chief strategy officer.
Reporting to Maxus chief executive Lindsay Pattison, Blackden will join the agency’s global management team, collaborating with regional CEOS and digital leads to develop strategy across the network.
He will also oversee Maxus’ creative tech division Metalworks, focusing on its positioning and “delivery prioritisation” for the unit.
Blackden spent over a decade at Zenith Media, becoming managing partner, before leaving in 2000 to join Universal McCann as joint London CEO. After an eight-year stint with UM, he became president of digital at OMG, including management of the group’s digital and data businesses Annalect and Accuen.
Most recently, Blackden co-founded London and Hamburg-based cross-device, cookie-less tracking business, Device9.
Pattison said: “Securing such a visionary and entrepreneurial talent as [Blackden] is a real coup and we’re delighted to welcome him into the Maxus fold.
“[He] has a stellar digital background and is very tech-smart. I am thrilled to have him on-board to help define and execute our roadmap as we continue to Lean into Change in this complex media world where there’s fantastic opportunity.”
Blackden added: “Media and technology are in my DNA, and the draw of Maxus and GroupM was far too compelling for me to refuse. I’m now looking forward to help shape the evolving Maxus agency network, and deliver innovative and groundbreaking work across its territories.”