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Adfonic expands to APAC

Adfonic is increasing its reach across the globe with the launch of operations in the Asia-Pacific region, which will be led by newly-appointed Kartik Ram as general manager.

Ram will operate from Singapore and will be charged with establishing Adfonic’s presence in the region and hiring new talent. 

London-based Adfonic currently generates 8 billion monthly ad requests from the Asia-Pacific region.

“We serve ads to over 190 countries and Asia-Pacific has long been a priority for continued expansion," adds Adfonic chief executive Victor Malachard.

Ram has previously held senior management positions with mobile internet service provider One97 and helped to set up the Indian office of global mobile marketing provider Velti.

Adfonic opened offices in Paris and New York early last year and Madrid in November.  It plans to launch operations in Germany and Italy early this year.

David Hing, London