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Prisma Presse acquires matvpratique.com

French publishing group Prisma Presse, owner of Voici, Femme Actuelle and Capital, has acquired French website matvpratique.com from New Media Plus.

Matvpratique.com is aimed at women and covers the topics of beauty and wellness, home and garden, kitchen and wine. The site attracts an average 300,000 unique visitors per month.

Content is hosted via videos on the site. It also has developed applications for new media channels including mobile and connected TV.

The acquisition fits with Prisma Presse’s digital development strategy, through targeted acquisitions, efficient and complementary brands to Prisma, said the group’s president Rolf Heinz.

Jenni Baker, London