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Media Passport The lowdown on local media landscapes

Argentina

Argentina is a fast-growth market for the main agency networks, but a new media law will restrict media ownership and aims to boost locally produced content.

Argentina Market Data

Ad Spend by Medium

Adspend Trends ($bn)

1,312 No. of consumer magazines

64.4% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Young urbanites fuel huge rise in adspend 21 November 2007 - Global marketers take on political risk to seize the potential for pan-regional media, the internet and outdoor. By CYNTHIA EVANS

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news

Adspend falls across 16 global markets 03 October 2011 Electrolux makes LatAm acquisition 24 August 2011 LatAm agencies target mobile 16 June 2011 Social networking surges in Chile and Argentina 07 March 2011 Online security fears hold back LatAm consumers 02 December 2010

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Argentina Profile

Population41 million
Capital CityBuenos Aires
LanguageSpanish (official), Italian, English, German, French
CurrencyArgentine pesos (ARS)
Time zone GMT- 3 hours
Dialing Code +54

Internet Country Code.ar
GDP per head$13,800
Annual Growth-2.50%
Exchange rate to $ 3.76 Argentine pesos per US $
2009 Adspend (USD 000)$2,256

Source: www.cia.gov/library/publications/the-world-factbook/