For the first time in years, Argentina’s ad spend boost (40% on the first half of 2010) is not only linked to rates increases but to the genuine boost in volume sales.
Ad Spend Share by Medium
Ad Spend Trends ($bn)
3,831 No. of magazines (consumer)
34% Newstand sales
€3.95bn Ad expenditure
21% Share of adspend
Top 10 Women's Magazines | Reader's Digest Selecciones | Reader's Digest Argentina | Monthly | 175,000 |
Cosmopolitan Argentina
| Televisa | Monthly | 118,000 |
Pronto Semanal
| Producciones Publiexpress
| Weekly | 116,000 |
TKM
| Vi-Da Producciones
| Monthly | 92,000 |
Aqui Vivimos
| Propuesta Editorial
| Monthly | 89,000 |
Jardin De Genios
| Agea Publicciones
| Monthly
| 88,000 |
Paparazzi
| Atlántida
| Weekly
| 80,000 |
La Valijita
| Atlántida
| Monthly
| 77,000 |
Saber Vivir
| Producciones Publiexpress | Fortnightly
| 76,000
|
Living
| Grupo de Revistas La Nación
| Bimonthly
| 75,000
|
Top Men's Magazines Maxim Argentina
| Televisa
| Monthly
| 38,000
|
Hombre
| Perfil | Monthly
| 29,000 |
Playboy Argentina
| Grupo Q
| Monthly
| 9,000 |
Top 10 Special Interest Magazines | TKM | Vi-Da Producciones | Monthly | 92,000 |
Jardin de Genios
| Agea Publicciones
| Monthly
| 88,000
|
La Valijita
| Atlántida
| Monthly | 77,000
|
| Saver Vivir | Producciones Publiexpress | Fortnightly
| 76,000 |
Genios
| Agea Publicciones
| Weekly
| 71,000 |
Billiken
| Atlántida
| Weekly
| 60,000 |
| Muy Interesante | Televisa
| Monthly
| 51,000
|
Rolling Stone
| Grupo de Revistas La Nación
| Monthly
| 47,000 |
Para Teens
| Atlántida | Monthly
| 43,000 |
| Vivir Mejor | Producciones Publiexpress | Monthly | 40,000 |
Top 10 General Interest Magazines | Reader's Digest Selecciones | Reader's Digest Argentina | Monthly
| 175,000
|
| Pronto Semanal | Producciones Publiexpress | Weekly
| 116,000 |
| Aquí Vivimos | Propuesta Editorial | Monthly
| 89,000 |
| Paparazzi | Atlántida | Weekly | 80,000 |
| Noticias de La Semana | Perfil | Weekly
| 64,000
|
| Gente | Atlántida | Weekly
| 56,000
|
| Caras | Perfil | Weekly
| 56,000
|
| Semanario | Perfil | Weekly
| 39,000
|
| Le Monde Diplomatique | Capital Intelectual | Monthly
| 17,000
|
| Caras y Caretas | Revista Caras y Caretas | Monthly | 10,000
|
To order a copy of FIPP World Magazine Trends 2011/2012 – which features detailed local magazine information on 48 country markets and an overview of major trends and developments – visit www.fipp.com/publications.
Broadcast TV is dominated by Artear (Channel 13, owned by Grupo Clarín) and Telefe (Channel 11), and the recently imposed media law is seeking to protect locally-produced content and weaken the power of the biggest media group: Grupo Clarín. According to Ibope, Argentina shows the highest Paid TV penetration rate in Latin America.
10m No. of TV households
- Daily Reach
240mins Daily viewing
- Ad expenditure
Top TV Channels Canal 2 America TV
| - | - |
Canal 7
| - | - |
Canal 9
| - | - |
| Canal 11- Telefe | - | - |
Canal 13- Artear
| - | - |
Top International Channels | Discovery | - | 30.1 |
National Geographic
| - | 23.9 |
ESPN
| - | 23.3 |
| TNT | - | 19.8 |
Sony
| - | 18.8 |
Clarín and La Nación newspapers lead the sales in Argentina, but both are currently facing Government accusations that their ownership of Papel Prensa, the main paper provider in the country, is illegal.
Top Daily Newspapers | Clarin | 402,000 | 365,000 |
La Nacion
| 253,000 | 230,000 |
| Pagina 12 | 94,000 | 85,000 |
Online ad spend grew 36% during Q1 of 2010, especially thanks to the brands’ investments before Soccer World Cup.
46 (out of 70) Digital economy ranking (EIU)
64.4% Online penetration
N/A Total monthly unique visitors
N/A Total monthly minutes
3.5% Share of ad spend