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Media Passport The lowdown on local media landscapes

market data

Ad Spend Share by Medium

Ad Spend Trends ($bn)

Argentina ad spend trends
1,405 No. of magazines (consumer)
$2.67bn Ad expenditure (predicted to rise to $3.26bn by 2015)
5% Share of adspend
Top 10 Women's Magazines
Title Publisher Frequency Circulation
Living Grupo de Revistas La Nación 6 per year 110,000
Cosmopolitan 
Televisa Monthly 106,000
Ohlala
Grupo de Revistas La Nación
Monthly 73,000
Susana Gimenez Grupo de Revistas La Nación
Monthly 55,000
Para Ti Deco
Atlántida
6 per year 51,000
Buenas Ideas Producciones Publiexpress
Fortnightly
36,000
Elle
Agea Publicaciones
Monthly
31,000
Para Ti
Atlántida
Weekly
25,000
Utilísima La Revistas
Atlántida Monthly
22,000
Mía Semanario Femenino
Perfil
Weekly
21,000
FIPP World Magazine Trends 2013-2014
Top Men's Magazines
Title Publisher Frequency Circulation
Hombre
Perfil
Monthly
19,000
Brando
Grupo de Revistas La Nación Monthly
17,000
Playboy Argentina  
Grupo Q
Monthly
6,000
FIPP World Magazine Trends 2013-2014
Top 10 Special Interest Magazines
Title Publisher Frequency Circulation
Jardin de Genios Agea Publicciones Monthly 81,000
Saber Vivir
Producciones Publiexpress
Fortnightly
62,000
Genios
Agea Publicciones
Weekly 61,000
La Valijita Atlántida Monthly
60,000
Billiken
Atlántida
Weekly
54,000
Rolling Stone
Grupo de Revistas La Nación
Monthly
51,000
Muy Interesante Televisa
Monthly
49,000
Lugares Grupo de Revistas La Nación
Monthly
46,000
Weekend
Perfil Monthly
39,000
Parateens Atlántida Monthly 36,000
FIPP World Magazine Trends 2013-2014
Top 10 General Interest Magazines
Title Publisher Frequency Circulation
Reader's Digest Selecciones Reader's Digest Argentina Monthly
171,000
Pronto Semanal Producciones Publiexpress Weekly
107,000
Paparazzi Atlántida Weekly
98,000
Hola Argentina Grupo De Revistas La Nación Weekly 69,000
Caras Perfil Weekly
63,000
Noticias de la Samana Perfil Weekly
59,000
Gente Atlántida Weekly
58,000
Semanario Perfil Weekly
31,000
Le Monde Diplomatique Capital Intelectual Monthly
16,000
Veintitres Manucorp Weekly 15,000

FIPP World Magazine Trends 2013-2014

 

FIPP logoTo order a copy of FIPP World Magazine Trends 2013/2014 – which features detailed local magazine information on 48 country markets and an overview of major trends and developments – visit www.fipp.com/publications.  

 

 

 

 

Broadcast TV is dominated by Artear (Channel 13, owned by Grupo Clarín) and Telefe (Channel 11), and the recently imposed media law is seeking to protect locally-produced content and weaken the power of the biggest media group: Grupo Clarín. According to Ibope, Argentina shows the highest Paid TV penetration rate in Latin America.

10m No. of TV households
- Daily Reach
240mins Daily viewing
- Ad expenditure

48.4% Share of adspend

Top TV Channels
Channel  
Audience share (%) Share of Ad revenue (%)
Canal 2 America TV
- -
Canal 7
- -
Canal 9
- -
Canal 11- Telefe - -
Canal 13- Artear
- -
Source: ZenithOptimedia 2010
Top International Channels
Channel  
Viewers (000) Reach (%)
Discovery - 30.1
National Geographic
- 23.9
ESPN
- 23.3
TNT - 19.8
Sony
- 18.8
Source: PAX LatAm media survey 2007

Clarín and La Nación newspapers lead the sales in Argentina, but both are currently facing Government accusations that their ownership of Papel Prensa, the main paper provider in the country, is illegal.

Top Daily Newspapers
Title Readership
Circulation
Clarin 4,061,000 323,000
La Nacion
1,364,000 153,000
ZenithOptimedia 2011

Online ad spend grew 36% during Q1 of 2010, especially thanks to the brands’ investments before Soccer World Cup.

46 (out of 70) Digital economy ranking (EIU)
42.8% Online penetration
13.3m Total monthly unique visitors
9,000 Total monthly minutes

4.7% Share of ad spend

Top Websites
Website Monthly unique visitors (000)
Google Sites
12,798
Microsoft Sites
12,728
Facebook
12,301
Grupo Clarin
9,956
Yahoo! Sites
9,527
Taringa.net
6,002
Wikimedia Foundation Sites
5,952
MercadoLibre
5,595
Grupo La Nacion
5,293
Federated Media Publishing
5,279

Source: Comscore, November 2011

Top Online Video Sites
Website Monthly unique visitors (000)
Google Sites
11,725
Vevo
11,725
Facebook
5,864
Viacom Digital
3,159
Grupo Clarin
1,941
Dailymotion
1,768
Ustream
1,662
Microsoft Sites
1,583
Future Publishing Limited
959
Vimeo
905
Source: Comscore, November 2011


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