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Media Passport The lowdown on local media landscapes

Australia

Australia’s biggest claim to media fame is as the country of origin for News Corp media mogul Rupert Murdoch. It is not the most sophisticated media market in the world, but a good quality of life means more agencies are also seeing greater levels of creativity coming from the region.

Australia Market Data

Ad Spend by Medium

Australia ad spend share

Adspend Trends ($bn)

Australia ad spend trends

1,200 No. of consumer magazines

80.1% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

My life in advertising: Rob Atkinson 15 December 2011 - Clear Channel UK’s chief operating officer Rob Atkinson, who has taken an interim role at the company’s Adshel joint venture in Australia and New Zealand, tells Jenni Baker how his experience will stand him in good stead in a new marketplace.

One world, many places 08 July 2010 - Based on Ipsos' Global Advisor survey, this report looks into citizens' relationships with their local area and who has the best quality of life.

Film & National Identity 08 January 2010 - Task's Anita Mendiratta on the power of the movies as a vehicle for destination development.

More Insight »

news

Smartclip extends presence to Australia 20 April 2012 ACP launches TechLife magazine down under 28 March 2012 ACP Magazines closes FHM Australia 22 March 2012 Australian OOH market records 3.4% growth 17 January 2012 LBi sets up operations down under 21 November 2011

Australia Profile

Population 21 million
Capital City Canberra
Language English
Currency Australian dollars (AUD)
Time zone GMT+10 hours
Dialing Code +19

Internet Country Code.au
GDP per head $38,500
Annual Growth 0.80%
Exchange rate to $ 1.29 Australian dollars per US $
2009 Adspend (USD 000)$7,439

Source: www.cia.gov/library/publications/the-world-factbook/

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