Media Passport The lowdown on local media landscapes

Belgium flag

Belgium has three official languages, and a media landscape that is essentially divided into two. That might up costs if you want to reach consumers across the country, but others argue it can act as a good test market. As home to the EU, and a large number of foreigners as a result, Belgium is dominated by global rather than local companies.

Belgium Market Data


Ad Spend by Medium

Belgium ad spend share

Adspend Trends ($bn)

Belgium ad spend trends
342 No. of consumer magazines 
322 mins Daily TV viewing
77.8% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.


M&M Shortcut

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Belgium flagBelgium Profile

  • Population 10 million
  • Capital City Brussels
  • Language Dutch, French
  • Currency Euros (EUR)
  • Time zone GMT+1 hour
  • Dialing Code +32
  • Internet Country Code.be
  • GDP per head $36,600
  • Annual Growth -3.40%
  • Exchange rate to $ 0.73 Euros per US $
  • 2009 Adspend (USD 000)$2,395