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Media Passport The lowdown on local media landscapes

Brazil

Brazil is spurring growth for many companies and it’s known for its creativity. But as media agencies are not permitted to operate and the media scene is dominated by Globo TV, it’s a market that still plays by its own rules.

Brazil Market Data

Ad Spend by Medium

Adspend Trends ($bn)

3,915 No. of consumer magazines

37.8% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

The good news is in LatAm 10 January 2013 - Ad spend is rising at remarkable levels across LatAm. The 2014 Football World Cup and the 2016 Olympics will drive the market higher still, says Martin Curia.

Smartphones infiltrate daily life 11 December 2012 - The thirst for technology is strong throughout the Latin American region with mobile penetration now surpassing 100%, thanks to mobile subscriptions. By Ernesto Lotitto

Don‘t stop the printing press 27 June 2012 - The strength of TV and online is constantly touted to be one of Latin America’s greatest strengths, but writing off print could prove to be a bad move. By David Hing

More Insight »

news

SKY launches record-via-twitter service in Brazil 21 May 2013 TNS inks Brandtone deal to boost emerging market research 08 May 2013 Budweiser launches ‘Buddy Cup’ campaign 26 April 2013 ‘Content grazing’ the most popular multi-screen behaviour 15 March 2013 Mastercard launches NFC payment services in Brazil 28 February 2013

More News »

Brazil Profile

Population198 million
Capital CityBrazilia
LanguagePortuguese
Currency Reals (BRL)
Time zone GMT-3 hours
Dialing Code +55

Internet Country Code.br
GDP per head $10,200
Annual Growth 0.10%
Exchange rate to $ 2.03 Reals per US $
2009 Adspend (USD 000)$10,337

Source: www.cia.gov/library/publications/the-world-factbook/