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Media Passport The lowdown on local media landscapes

Brazil

Brazil is spurring growth for many companies and it’s known for its creativity. But as media agencies are not permitted to operate and the media scene is dominated by Globo TV, it’s a market that still plays by its own rules.

Brazil Market Data

Ad Spend by Medium

Adspend Trends ($bn)

3,915 No. of consumer magazines

37.8% Online penetration

TOP MEDIA

Rankings for Television, Newspapers, Magazines, Websites, Advertisers and Agencies.

insight

Brazil’s TV keeps nimble footing 03 April 2012 - Watching TV features heavily among Brazilians' pastimes. To keep it relevant, on-screen advertisers are now cleverly hooking up with new media platforms, writes Rodney Ulrich

Brazil turns a new page in media 20 January 2011 - With a clutch of fresh titles and a potential new audience is confounding falling print readership and waning revenue streams in Latin America.

On the acquisition trail 13 October 2010 - As home to more than 2,000 digital agencies, Brazil has rich pickings for holding companies looking for a presence in the Latin American market.

More Insight »

news

Brazilian online display ad market booming 16 May 2012 US ad spend outlook improves 30 April 2012 BRIC consumers most inclined to SMS promotions 11 April 2012 Glamour makes Brazilian debut 30 March 2012 Online video views jump 74% in Brazil 20 March 2012

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Brazil Profile

Population198 million
Capital CityBrazilia
LanguagePortuguese
Currency Reals (BRL)
Time zone GMT-3 hours
Dialing Code +55

Internet Country Code.br
GDP per head $10,200
Annual Growth 0.10%
Exchange rate to $ 2.03 Reals per US $
2009 Adspend (USD 000)$10,337

Source: www.cia.gov/library/publications/the-world-factbook/